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- catalog abstract "Publisher Fact Sheet This book explains how & why advertisers used commercials to advance a triumphant & optimistic "American Way." Samuel comprehensively explains how a single medium rose to be one of the most definitive forces in our culture & also provides a powerful analogy that puts the roles of regulation, freedom & the profit motive of the Internet in perspective.".
- catalog alternative "Project Muse UPCC books net".
- catalog contributor b12305257.
- catalog created "2001.".
- catalog date "2001".
- catalog date "2001.".
- catalog dateCopyrighted "2001.".
- catalog description "Home sweet home. The precocious prodigy, 1946-1952 -- Shower of stars, 1953-1955. Keeping up with the Joneses. The spark plug of prosperity, 1956-1958 -- A mist settling on our pond, 1959-1960. The new society. Think young, 1961-1962 -- The psychic air we breathe, 1963-1964.".
- catalog description "Includes bibliographical references (p. 229-251) and index.".
- catalog description "Publisher Fact Sheet This book explains how & why advertisers used commercials to advance a triumphant & optimistic "American Way." Samuel comprehensively explains how a single medium rose to be one of the most definitive forces in our culture & also provides a powerful analogy that puts the roles of regulation, freedom & the profit motive of the Internet in perspective.".
- catalog extent "xxi, 266 p. :".
- catalog identifier "0292777620 (alk. paper)".
- catalog identifier "0292777639 (alk. paper)".
- catalog issued "2001".
- catalog issued "2001.".
- catalog language "eng".
- catalog publisher "Austin : University of Texas Press,".
- catalog spatial "United States".
- catalog subject "659.14/3/0973 21".
- catalog subject "HF6146.T42 S25 2001".
- catalog subject "Television advertising United States History.".
- catalog tableOfContents "Home sweet home. The precocious prodigy, 1946-1952 -- Shower of stars, 1953-1955. Keeping up with the Joneses. The spark plug of prosperity, 1956-1958 -- A mist settling on our pond, 1959-1960. The new society. Think young, 1961-1962 -- The psychic air we breathe, 1963-1964.".
- catalog title "Brought to you by : postwar television advertising and the American dream / Lawrence R. Samuel.".
- catalog type "History. fast".
- catalog type "text".