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- catalog abstract ""This book is divided into two sections. The first section gives you the best-kept "secrets" when it comes to wondrous window displays and interiors. Martin M. Pegler, the renowned authority in the field of visual display, takes you on an exclusive tour of the world's best window displays. In beautiful, full-color pages, you'll see more then 200 photos and read what luxury stores such as Bergdorf Goodman, Neiman Marcus, Escada, Loewe, and many more are doing to make Christmas a successful selling season." "The second section gives you the inside look at how retail stores and shopping centers around the world have prepared for the holidays. Go behind the scenes with the editors of Retail Ad World and learn how top retailers are enhancing their image and attracting customers to shop with them all through the holiday season. You'll read about The Disney Store, FAO Schwartz, Gucci, Kenneth Cole, Henri Bendel, Barney's New York, Banana Republic and many others, and learn how the majors gear up for the holidays. Plus, you'll visit and read about how the most fashionable shopping center like The Gardens, Plaza Las Americas and The Plaza & The Court at King of Prussia get customers in the mood for holiday spending."--Jacket.".
- catalog alternative "Christmas advertising, marketing and display".
- catalog alternative "Retail ad world.".
- catalog contributor b12313326.
- catalog created "c2001.".
- catalog date "2001".
- catalog date "c2001.".
- catalog dateCopyrighted "c2001.".
- catalog description ""This book is divided into two sections. The first section gives you the best-kept "secrets" when it comes to wondrous window displays and interiors. Martin M. Pegler, the renowned authority in the field of visual display, takes you on an exclusive tour of the world's best window displays. In beautiful, full-color pages, you'll see more then 200 photos and read what luxury stores such as Bergdorf Goodman, Neiman Marcus, Escada, Loewe, and many more are doing to make Christmas a successful selling season." "The second section gives you the inside look at how retail stores and shopping centers around the world have prepared for the holidays. Go behind the scenes with the editors of Retail Ad World and learn how top retailers are enhancing their image and attracting customers to shop with them all through the holiday season. You'll read about The Disney Store, FAO Schwartz, Gucci, Kenneth Cole, Henri Bendel, Barney's New York, Banana Republic and many others, and learn how the majors gear up for the holidays. Plus, you'll visit and read about how the most fashionable shopping center like The Gardens, Plaza Las Americas and The Plaza & The Court at King of Prussia get customers in the mood for holiday spending."--Jacket.".
- catalog description "Includes index.".
- catalog extent "175 p. :".
- catalog identifier "1584710624".
- catalog issued "2001".
- catalog issued "c2001.".
- catalog language "eng".
- catalog publisher "New York : Visual Reference Publications ; Distributed to the trade in US and Canada Watson-Guptil,".
- catalog subject "Advertising.".
- catalog subject "Christmas decorations.".
- catalog subject "Christmas show windows Pictorial works.".
- catalog subject "Display of merchandise.".
- catalog subject "HF5847 .P44 2001".
- catalog subject "Sales promotions.".
- catalog subject "Show windows Pictorial works.".
- catalog subject "Store decoration.".
- catalog subject "Store decorations.".
- catalog title "Christmas advertising, marketing & display / Martin M. Pegler and the editors of Retail ad world.".
- catalog title "Christmas advertising, marketing and display".
- catalog type "text".