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• catalog alternative "National image & competitive advantage : the theory and practice of country-of-origin effect".
• catalog contributor b12322938.
• catalog contributor b12322939.
• catalog created "2001.".
• catalog date "2001".
• catalog date "2001.".
• catalog dateCopyrighted "2001.".
• catalog description "Includes bibliographical references (p. [171]-184) and index.".
• catalog description "Table of contents (unedited publisher data) <1. Introduction: Image, Images and Imagination Introduction What do we mean by Product, Brand and Country Image' Learning Processes Brand and Country Image Compositioning Misconceptions of Country Image What lies ahead 2. How to Measure Country Image Introduction Country Image Taxonomy Measuring Country Image Dimensions Monetizing Country Image Conclusion 3. The Theory of Country, Brand and Product Images Introduction The Need for a Theory A Framework for Theory Development Theory-Based Approaches to CIE An Integrative Dynamic Model of Country, Brand and Product Images Conclusion 4. It's All in the Eyes of the Consumer Introduction What Do We Know About National Images in the Eyes of Consumers? Can Consumers be Segmented by their Attitudes? From Attitudes to Behavior Conclusion 5. Managing Country of Origin Effects by the Firm Introduction Managing Country Image by the Firm Production Sourcing Hybrid Products Strategic Implications of a Decomposed Country of Origin Alternative Marketing Entry Strategies Product-Country Matches and Mismatches Made in Europe The National Image International Life Cycle Conclusion 6. Managing Country Image by Industry and Government Introduction Case Examples of Country Branding Buy National Campaigns The Evolution of the Japanese Country Image since WWII Improving Country Image by Attracting Leading Brands -- the Israeli Experience 7. Legal Aspects of Country Image Made-In Labels -- What do they Mean? Name, Character, and Use Test Essence Test Value-Added Test Article of Commerce Test Country Marking Criteria Country of Origin Marking Misleading or Deceiving Labeling The NAFTA Agreement The World Trade Organization (WTO) Standards Epilogue e-Commerce An Additional Research Agenda Appendix Bibliography Index >".
• catalog extent "186 p. :".
• catalog hasFormat "National image and competitive advantage.".
• catalog identifier "8716135164".
• catalog isFormatOf "National image and competitive advantage.".
• catalog issued "2001".
• catalog issued "2001.".
• catalog language "eng".
• catalog publisher "Copenhagen : Copenhagen Business School Press/Handelshøjskolens Forlag ; Herndon, VA : Copenhagen Business School Press/Books International [distributor, North America],".
• catalog relation "National image and competitive advantage.".
• catalog subject "Comparative advantage (International trade)".
• catalog subject "HF1008 .J34 2001".
• catalog subject "National characteristics.".
• catalog tableOfContents "Table of contents (unedited publisher data) <1. Introduction: Image, Images and Imagination Introduction What do we mean by Product, Brand and Country Image' Learning Processes Brand and Country Image Compositioning Misconceptions of Country Image What lies ahead 2. How to Measure Country Image Introduction Country Image Taxonomy Measuring Country Image Dimensions Monetizing Country Image Conclusion 3. The Theory of Country, Brand and Product Images Introduction The Need for a Theory A Framework for Theory Development Theory-Based Approaches to CIE An Integrative Dynamic Model of Country, Brand and Product Images Conclusion 4. It's All in the Eyes of the Consumer Introduction What Do We Know About National Images in the Eyes of Consumers? Can Consumers be Segmented by their Attitudes? From Attitudes to Behavior Conclusion 5. Managing Country of Origin Effects by the Firm Introduction Managing Country Image by the Firm Production Sourcing Hybrid Products Strategic Implications of a Decomposed Country of Origin Alternative Marketing Entry Strategies Product-Country Matches and Mismatches Made in Europe The National Image International Life Cycle Conclusion 6. Managing Country Image by Industry and Government Introduction Case Examples of Country Branding Buy National Campaigns The Evolution of the Japanese Country Image since WWII Improving Country Image by Attracting Leading Brands -- the Israeli Experience 7. Legal Aspects of Country Image Made-In Labels -- What do they Mean? Name, Character, and Use Test Essence Test Value-Added Test Article of Commerce Test Country Marking Criteria Country of Origin Marking Misleading or Deceiving Labeling The NAFTA Agreement The World Trade Organization (WTO) Standards Epilogue e-Commerce An Additional Research Agenda Appendix Bibliography Index >".
• catalog title "National image & competitive advantage : the theory and practice of country-of-origin effect".
• catalog title "National image and competitive advantage : the theory and practice of country-of-origin effect / Eugene D. Jaffe & Israel D. Nebenzahl.".
• catalog type "text".