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- catalog abstract ""The Ultimate Assist provides a detailed account of the emergence of the National Basketball Association from the early 1980s to the present day and the prominent role that television network broadcast strategies played in this growth. The book details a success story that originates from the time that the NBA Finals were broadcast on tape delay to its current status as a league that receives over $2 billion in broadcast television revenue. The book reveals the many different broadcast strategies that are employed by the NBA and television networks to make the televising of an NBA game more appealing to fans. The book provides the perspective of the people who are the most responsible for creating The Ultimate Assist."--Jacket.".
- catalog contributor b12332450.
- catalog created "c2001.".
- catalog date "2001".
- catalog date "c2001.".
- catalog dateCopyrighted "c2001.".
- catalog description ""The Ultimate Assist provides a detailed account of the emergence of the National Basketball Association from the early 1980s to the present day and the prominent role that television network broadcast strategies played in this growth. The book details a success story that originates from the time that the NBA Finals were broadcast on tape delay to its current status as a league that receives over $2 billion in broadcast television revenue. The book reveals the many different broadcast strategies that are employed by the NBA and television networks to make the televising of an NBA game more appealing to fans. The book provides the perspective of the people who are the most responsible for creating The Ultimate Assist."--Jacket.".
- catalog description "1. Television Sports, Culture, and the Growth of the NBA -- 2. The NBA Strategy: A Communication Approach -- 3. The NBA Exposure Strategy -- 4. The NBA Portrayal Strategy -- 5. The NBA Management of Its Product -- 6. The Connection Between the NBA Strategy and an Integrated Mass Communication Approach -- 7. Discussion and Conclusion.".
- catalog description "Includes bibliographical references (p. 241-248) and indexes.".
- catalog extent "xix, 258 p. :".
- catalog hasFormat "Ultimate assist.".
- catalog identifier "1572734078 (cl)".
- catalog identifier "1572734086 (pb)".
- catalog isFormatOf "Ultimate assist.".
- catalog isPartOf "The Hampton Press communication series. Mass communications and journalism".
- catalog issued "2001".
- catalog issued "c2001.".
- catalog language "eng".
- catalog publisher "Cresskill, N.J. : Hampton Press,".
- catalog relation "Ultimate assist.".
- catalog subject "070.4/4979632364/0973 21".
- catalog subject "GV885.515.N37 F67 2001".
- catalog subject "National Basketball Association.".
- catalog subject "Television broadcasting of sports.".
- catalog tableOfContents "1. Television Sports, Culture, and the Growth of the NBA -- 2. The NBA Strategy: A Communication Approach -- 3. The NBA Exposure Strategy -- 4. The NBA Portrayal Strategy -- 5. The NBA Management of Its Product -- 6. The Connection Between the NBA Strategy and an Integrated Mass Communication Approach -- 7. Discussion and Conclusion.".
- catalog title "The ultimate assist : the relationship and broadcast strategies of the NBA and television networks / John A. Fortunato.".
- catalog type "text".