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- catalog contributor b12339624.
- catalog created "1999.".
- catalog date "1999".
- catalog date "1999.".
- catalog dateCopyrighted "1999.".
- catalog description "Includes bibliographical references (p. 183) and index.".
- catalog extent "183 p. :".
- catalog identifier "0823066312 :".
- catalog issued "1999".
- catalog issued "1999.".
- catalog language "eng".
- catalog publisher "New York, N.Y. : Hearst Books International,".
- catalog subject "658.827".
- catalog subject "Brand name products Management.".
- catalog subject "Business names Management.".
- catalog subject "Corporate image.".
- catalog subject "HD59.2 .C37 1999".
- catalog subject "Logos (Symbols)".
- catalog title "Branding : the power of market identity / by David E. Carter ; with an introduction by Jeffrey F. Rayport.".
- catalog type "text".