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- catalog contributor b12346956.
- catalog contributor b12346957.
- catalog created "c2002.".
- catalog date "2002".
- catalog date "c2002.".
- catalog dateCopyrighted "c2002.".
- catalog description "Sect. I. The Challenges of Entrepreneurship. Ch. 1. The Foundations of Entrepreneurship. Ch. 2. Inside the Entrepreneurial Mind: From Ideas to Reality -- Sect. II. Building the Business Plan: Beginning Considerations. Ch. 3. Strategic Management and the Entrepreneur. Ch. 4. Forms of Business Ownership and Franchising. Ch. 5. Buying and Existing Business -- Sect. III. Building the Business Plan: Marketing and Financial Considerations. Ch. 6. Building a Powerful Marketing Plan. Ch. 7. Advertising and Pricing for Profit. Ch. 8. Managing Cash Flow. Ch. 9. Creating a Successful Financial Plan -- Ch. 10. Crafting a Winning Business Plan -- Sect. IV. Putting the Business Plan to Work: Building a Competitive Edge.".
- catalog extent "xv, 599 p. :".
- catalog hasFormat "Essentials of entrepreneurship and small business management.".
- catalog identifier "0130172804".
- catalog isFormatOf "Essentials of entrepreneurship and small business management.".
- catalog issued "2002".
- catalog issued "c2002.".
- catalog language "eng".
- catalog publisher "Upper Saddle River, NJ : Prentice Hall,".
- catalog relation "Essentials of entrepreneurship and small business management.".
- catalog subject "658.02/2 21".
- catalog subject "HD62.7 .Z55 2002".
- catalog subject "New business enterprises Management.".
- catalog subject "Small business Management.".
- catalog tableOfContents "Sect. I. The Challenges of Entrepreneurship. Ch. 1. The Foundations of Entrepreneurship. Ch. 2. Inside the Entrepreneurial Mind: From Ideas to Reality -- Sect. II. Building the Business Plan: Beginning Considerations. Ch. 3. Strategic Management and the Entrepreneur. Ch. 4. Forms of Business Ownership and Franchising. Ch. 5. Buying and Existing Business -- Sect. III. Building the Business Plan: Marketing and Financial Considerations. Ch. 6. Building a Powerful Marketing Plan. Ch. 7. Advertising and Pricing for Profit. Ch. 8. Managing Cash Flow. Ch. 9. Creating a Successful Financial Plan -- Ch. 10. Crafting a Winning Business Plan -- Sect. IV. Putting the Business Plan to Work: Building a Competitive Edge.".
- catalog title "Essentials of entrepreneurship and small business management / Thomas W. Zimmerer, Norman M. Scarborough.".
- catalog type "text".