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- catalog contributor b12368105.
- catalog contributor b12368106.
- catalog contributor b12368107.
- catalog created "2002.".
- catalog date "2002".
- catalog date "2002.".
- catalog dateCopyrighted "2002.".
- catalog description "Foreword / Alan I. Leshner -- Preface / William D. Crano, Michael Burgoon -- pt. I: Introduction, early theories, and research -- Introduction / William D. Crano -- Evolution of mass media and health persuasion models / Ellen A. Wartella, Patricia A. Stout -- Promising strategies for media health campaigns / Charles Atkin -- pt. II: Contemporary theories and research -- Using interactive media tools to test substance abuse prevention messages / Michael Burgoon [and others] -- Role of theory in developing effective anti-drug public service announcements / Martin Fishbein [and others] -- Attention, persuasive communication, and prevention / Lewis Donohew [and others] -- Sex, drugs, and attitudinal ambivalence: how feelings of evaluative tension influence alcohol use and safe sex behaviors / Joseph R. Priester -- Expectancy theory approaches to prevention: violating adolescent expectations to increase the effectiveness of public service announcements / Jason T. Siegel, Judee K. Burgoon -- Intermediate outcomes from a life skills education program with a media literacy component / Marvin Eisen -- pt. III: Summing up -- High-potential mediators of drug-abuse prevention program effects / Stewart I. Donaldson -- Meta-analysis of the effectiveness of mass-communication for changing substance-use knowledge, attitudes, and behavior / James H. Derzon, Mark W. Lipsey -- Media and drug prevention programs / Gary W. Selnow.".
- catalog description "Includes bibliographical references and indexes.".
- catalog extent "xiv, 303 p. :".
- catalog identifier "080583477X (alk. paper)".
- catalog identifier "0805834788 (pbk.)".
- catalog issued "2002".
- catalog issued "2002.".
- catalog language "eng".
- catalog publisher "Mahwah, N.J. : L. Erlbaum,".
- catalog spatial "United States".
- catalog spatial "United States.".
- catalog subject "2008 M-783".
- catalog subject "362.29/17/0973 21".
- catalog subject "Adolescent United States.".
- catalog subject "Drug abuse United States Prevention.".
- catalog subject "Drugs and mass media United States.".
- catalog subject "HV5825 .M254 2002".
- catalog subject "Health Promotion United States.".
- catalog subject "Mass Media United States.".
- catalog subject "Social Environment United States.".
- catalog subject "Substance-Related Disorders prevention & control United States.".
- catalog subject "WM 270 M4137 2002".
- catalog tableOfContents "Foreword / Alan I. Leshner -- Preface / William D. Crano, Michael Burgoon -- pt. I: Introduction, early theories, and research -- Introduction / William D. Crano -- Evolution of mass media and health persuasion models / Ellen A. Wartella, Patricia A. Stout -- Promising strategies for media health campaigns / Charles Atkin -- pt. II: Contemporary theories and research -- Using interactive media tools to test substance abuse prevention messages / Michael Burgoon [and others] -- Role of theory in developing effective anti-drug public service announcements / Martin Fishbein [and others] -- Attention, persuasive communication, and prevention / Lewis Donohew [and others] -- Sex, drugs, and attitudinal ambivalence: how feelings of evaluative tension influence alcohol use and safe sex behaviors / Joseph R. Priester -- Expectancy theory approaches to prevention: violating adolescent expectations to increase the effectiveness of public service announcements / Jason T. Siegel, Judee K. Burgoon -- Intermediate outcomes from a life skills education program with a media literacy component / Marvin Eisen -- pt. III: Summing up -- High-potential mediators of drug-abuse prevention program effects / Stewart I. Donaldson -- Meta-analysis of the effectiveness of mass-communication for changing substance-use knowledge, attitudes, and behavior / James H. Derzon, Mark W. Lipsey -- Media and drug prevention programs / Gary W. Selnow.".
- catalog title "Mass media and drug prevention : classic and contemporary theories and research / edited by William D. Crano, Michael Burgoon.".
- catalog type "text".