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- catalog abstract ""The economic and social impact of international education is substantial with many educational institutions now dependent on the recruitment of overseas students for their survival." "The authors of The Global Market for Higher Education discuss this industry from a strategic and services marketing perspective and suggest a model to explain how to obtain and maintain a competitive advantage. The book draws on more than ten years of research with students and educational institutions in a number of countries, using both secondary and primary data to develop the model. The results presented suggest that an institution's internal resources are key determinants of its appropriate strategy. The authors also suggest that decision makers and education marketers take account of the appropriate market literature when developing international plans and considering new international markets." "This book will prove a valuable contribution to the literature and resources for academics and students, university and college administrators, government officials and policy makers focused on higher education as well as recruitment and marketing offices of higher education institutions themselves."--Jacket.".
- catalog contributor b12372045.
- catalog contributor b12372046.
- catalog created "c2001.".
- catalog date "2001".
- catalog date "c2001.".
- catalog dateCopyrighted "c2001.".
- catalog description ""The authors of The Global Market for Higher Education discuss this industry from a strategic and services marketing perspective and suggest a model to explain how to obtain and maintain a competitive advantage. The book draws on more than ten years of research with students and educational institutions in a number of countries, using both secondary and primary data to develop the model. The results presented suggest that an institution's internal resources are key determinants of its appropriate strategy. The authors also suggest that decision makers and education marketers take account of the appropriate market literature when developing international plans and considering new international markets."".
- catalog description ""The economic and social impact of international education is substantial with many educational institutions now dependent on the recruitment of overseas students for their survival."".
- catalog description ""This book will prove a valuable contribution to the literature and resources for academics and students, university and college administrators, government officials and policy makers focused on higher education as well as recruitment and marketing offices of higher education institutions themselves."--Jacket.".
- catalog description "1. Education as a Marketable Service -- 2. Facing the Next Millennium -- 3. What Brings Success? -- 4. A Student's Perspective -- 5. Developing a Sustainable Competitive Advantage -- 6. Global Marketing of Education Services -- 7. A Model of Competitive Advantage for Education Services -- 8. Implications of the Model -- 9. Developing Sustainable Strategies -- 10. Policy Prescriptions for Global Education.".
- catalog description "Includes bibliographical references (p. 170-196) and index.".
- catalog extent "vii, 200 p. ;".
- catalog hasFormat "Global market for higher education.".
- catalog identifier "1840643293".
- catalog isFormatOf "Global market for higher education.".
- catalog issued "2001".
- catalog issued "c2001.".
- catalog language "eng".
- catalog publisher "Cheltenham, UK ; Northampton, MA : E. Elgar,".
- catalog relation "Global market for higher education.".
- catalog subject "338.4/3378 21".
- catalog subject "Education, Higher Economic aspects.".
- catalog subject "LC67.6 .M39 2001".
- catalog tableOfContents "1. Education as a Marketable Service -- 2. Facing the Next Millennium -- 3. What Brings Success? -- 4. A Student's Perspective -- 5. Developing a Sustainable Competitive Advantage -- 6. Global Marketing of Education Services -- 7. A Model of Competitive Advantage for Education Services -- 8. Implications of the Model -- 9. Developing Sustainable Strategies -- 10. Policy Prescriptions for Global Education.".
- catalog title "The global market for higher education : sustainable competitive strategies for the new millennium / Tim Mazzarol, Geoffrey Norman Soutar.".
- catalog type "text".