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- catalog contributor b12378939.
- catalog created "c2002.".
- catalog date "2002".
- catalog date "c2002.".
- catalog dateCopyrighted "c2002.".
- catalog description "Includes bibliographical references and indexes.".
- catalog description "Marketing plan ; Globalization ; Marketing implications of social influences, culture ; Strategic marketing programs ; New product development ; Distribution channels, wholesalers, retailers".
- catalog description "System requirements: IBM®PC, or 100% compatible computer, Microsoft® Windows® 95 or higher.".
- catalog extent "xxi, 594 p. :".
- catalog hasFormat "Marketing management.".
- catalog identifier "0072315237 (alk. paper)".
- catalog identifier "0072472952 (book + CD-ROM)".
- catalog isFormatOf "Marketing management.".
- catalog isPartOf "McGraw-Hill/Irwin series in marketing.".
- catalog isPartOf "The McGraw-Hill/Irwin series in marketing".
- catalog issued "2002".
- catalog issued "c2002.".
- catalog language "eng".
- catalog publisher "Boston, Mass. : McGraw-Hill,".
- catalog relation "Marketing management.".
- catalog requires "System requirements: IBM®PC, or 100% compatible computer, Microsoft® Windows® 95 or higher.".
- catalog subject "658.8 21".
- catalog subject "HF5415.13 .B669 2002".
- catalog subject "Marketing Management.".
- catalog tableOfContents "Marketing plan ; Globalization ; Marketing implications of social influences, culture ; Strategic marketing programs ; New product development ; Distribution channels, wholesalers, retailers".
- catalog title "Marketing management : a strategic, decision-making approach / Harper W. Boyd, Jr. ... [et al.].".
- catalog type "text".