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- catalog abstract ""Researching the consumer has progressed far beyond the research for managerial implications and has become a major focus for the social sciences. In the field of marketing research, interpretive approaches to studying consumer behavior are playing an increasing role." "This book presents the wide range of conceptual and empirical approaches that are required in studies of the consumer and consumption. As such, it is essential reading for students and researchers working in the fields of consumer behaviour and marketing, cultural and media studies, and sociology."--Jacket.".
- catalog contributor b12378975.
- catalog contributor b12378976.
- catalog created "2000.".
- catalog date "2000".
- catalog date "2000.".
- catalog dateCopyrighted "2000.".
- catalog description ""Researching the consumer has progressed far beyond the research for managerial implications and has become a major focus for the social sciences. In the field of marketing research, interpretive approaches to studying consumer behavior are playing an increasing role." "This book presents the wide range of conceptual and empirical approaches that are required in studies of the consumer and consumption. As such, it is essential reading for students and researchers working in the fields of consumer behaviour and marketing, cultural and media studies, and sociology."--Jacket.".
- catalog description "Includes bibliographical references (p. 321-358).".
- catalog description "Introduction / Richard H. Elliott and Suzanne C. Beckmann -- pt. 1. Philosophical and paradigmatic issues. Shifting perspectives in consumer research: From buyer behaviour to consumption studies / Per Ostergaard and Christian Jantzen. "Exit, voice, loyalty and ... twist:" Consumer research in search of the subject / Veronique Cova-Gamet and Bernard Cova. Interpretation as composition: Debating modes of representation in marketing research / Douglas Brownlie -- pt. 2. Innovations in methodology. Ethnoconsumerist methodology for cultural and cross-cultural consumer research / Laurie Meamber and Alladi Venkatesh. Role play and psychodrama as market research methods: Integration of observation, interview and experiment / Elmar Haimerl and Rene Roleff. Pegasus: Closing the gap between quantitative and qualitative consumer research / Gino Verleye and Christian Broekaert -- pt. 3. Applications. Reading advertising texts, understanding advertising consumption / Stephanie O'Donohue.".
- catalog extent "365 p. :".
- catalog identifier "8716134915".
- catalog issued "2000".
- catalog issued "2000.".
- catalog language "eng".
- catalog publisher "Copenhagen : Copenhagen Business School Press ; Herndon, VA : Books International [distributor],".
- catalog subject "658.8/34 21".
- catalog subject "Consumer behavior.".
- catalog subject "Consumers Research.".
- catalog subject "HF5415.32 .I584 2000".
- catalog subject "Motivation research (Marketing)".
- catalog tableOfContents "Introduction / Richard H. Elliott and Suzanne C. Beckmann -- pt. 1. Philosophical and paradigmatic issues. Shifting perspectives in consumer research: From buyer behaviour to consumption studies / Per Ostergaard and Christian Jantzen. "Exit, voice, loyalty and ... twist:" Consumer research in search of the subject / Veronique Cova-Gamet and Bernard Cova. Interpretation as composition: Debating modes of representation in marketing research / Douglas Brownlie -- pt. 2. Innovations in methodology. Ethnoconsumerist methodology for cultural and cross-cultural consumer research / Laurie Meamber and Alladi Venkatesh. Role play and psychodrama as market research methods: Integration of observation, interview and experiment / Elmar Haimerl and Rene Roleff. Pegasus: Closing the gap between quantitative and qualitative consumer research / Gino Verleye and Christian Broekaert -- pt. 3. Applications. Reading advertising texts, understanding advertising consumption / Stephanie O'Donohue.".
- catalog title "Interpretive consumer research : paradigms, methodologies & applications / Suzanne C. Beckmann & Richard H. Elliott, editors.".
- catalog type "text".