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• catalog abstract ""While the name Duncan Hines is presently associated with cake mix, from the Depression to the mid-1950s, the name was most commonly associated with a series of guidebooks pointing travelers to the best restaurants, hotels/motels, and vacation destinations. These books were overwhelmingly popular, outpacing even the venerable Michelin Guide. Prior to Hines, finding good food or safe lodging was a hit-or-miss proposition; restaurants were often unsanitary and the food of poor quality. Hines was trusted by his readers because of his adamant refusal to accept advertising or payment of any kind from the establishments he recommended. Hines developed and nurtured a reputation for unimpeachable fairness and exactingly high standards of quality and cleanliness. Because of the popularity of his guidebooks and on the strength of his reputation, he almost singlehandedly transformed the expectations of the restaurant-going public and thus indirectly transformed the hospitality industry in the United States." "In the 1950s, in partnership with North Carolinian Roy Park, Duncan Hines sold the rights to his name to be used on a line of grocery items, including coffee, ice cream, canned vegetables, and of course, cake mix. These products sold extremely well at premium prices, because shoppers associated Hines's name with quality and cleanliness. Not without reason: just as Hines had exacting standards for restaurants and hotels, he had very high standards for any food product bearing his name. Now, in this biography, Louis Hatchett tells the story of a businessman who created a culinary empire."--Jacket.".
• catalog contributor b12395203.
• catalog created "2001.".
• catalog date "2001".
• catalog date "2001.".
• catalog dateCopyrighted "2001.".
• catalog description ""In the 1950s, in partnership with North Carolinian Roy Park, Duncan Hines sold the rights to his name to be used on a line of grocery items, including coffee, ice cream, canned vegetables, and of course, cake mix. These products sold extremely well at premium prices, because shoppers associated Hines's name with quality and cleanliness. Not without reason: just as Hines had exacting standards for restaurants and hotels, he had very high standards for any food product bearing his name. Now, in this biography, Louis Hatchett tells the story of a businessman who created a culinary empire."--Jacket.".
• catalog description ""While the name Duncan Hines is presently associated with cake mix, from the Depression to the mid-1950s, the name was most commonly associated with a series of guidebooks pointing travelers to the best restaurants, hotels/motels, and vacation destinations. These books were overwhelmingly popular, outpacing even the venerable Michelin Guide. Prior to Hines, finding good food or safe lodging was a hit-or-miss proposition; restaurants were often unsanitary and the food of poor quality. Hines was trusted by his readers because of his adamant refusal to accept advertising or payment of any kind from the establishments he recommended. Hines developed and nurtured a reputation for unimpeachable fairness and exactingly high standards of quality and cleanliness.".
• catalog description "Because of the popularity of his guidebooks and on the strength of his reputation, he almost singlehandedly transformed the expectations of the restaurant-going public and thus indirectly transformed the hospitality industry in the United States."".
• catalog description "Bowling Green -- Out West -- Florence -- Chicago -- Leave me alone or I'll publish a book! -- The dinner detectives -- Florence Hines's last year -- Those who make us wish for hollow legs -- Back home again in Bowling Green -- Life changes -- A few pet peeves -- The war years -- Clara -- Let's watch him eat -- Enter Roy Park -- The world of Duncan Hines -- The office life -- Passing the torch -- Duncan Hines goes to Europe -- We dedicate this box ... -- Aftermath.".
• catalog description "Includes bibliographical references (p. [299]-317) and index.".
• catalog extent "xii, 325 p. :".
• catalog identifier "0865547734 (hardcover : alk. paper)".
• catalog issued "2001".
• catalog issued "2001.".
• catalog language "eng".
• catalog publisher "Macon, GA : Mercer University Press,".
• catalog spatial "United States".
• catalog subject "338.7/664/0092 B 21".
• catalog subject "Businessmen United States Biography.".
• catalog subject "Food industry and trade United States Biography.".
• catalog subject "HC102.5.H56 H38 2001".
• catalog subject "Hines, Duncan, 1880-1959.".
• catalog subject "Hospitality industry United States Biography.".
• catalog tableOfContents "Bowling Green -- Out West -- Florence -- Chicago -- Leave me alone or I'll publish a book! -- The dinner detectives -- Florence Hines's last year -- Those who make us wish for hollow legs -- Back home again in Bowling Green -- Life changes -- A few pet peeves -- The war years -- Clara -- Let's watch him eat -- Enter Roy Park -- The world of Duncan Hines -- The office life -- Passing the torch -- Duncan Hines goes to Europe -- We dedicate this box ... -- Aftermath.".
• catalog title "Duncan Hines : the man behind the cake mix / Louis Hatchett.".
• catalog type "Biography. fast".
• catalog type "text".