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- catalog contributor b12408472.
- catalog contributor b12408473.
- catalog contributor b12408474.
- catalog contributor b12408475.
- catalog contributor b12408476.
- catalog contributor b12408477.
- catalog contributor b12408478.
- catalog contributor b12408479.
- catalog contributor b12408480.
- catalog created "c2002.".
- catalog date "2002".
- catalog date "c2002.".
- catalog dateCopyrighted "c2002.".
- catalog description "Consumer behavior exercises -- Analyzing consumer perceptions -- Analyzing consumer preferences -- Discovering what has already been discovered : why did your customers hire your product? -- Note on behavioral pricing -- Issues of product policy -- Torment your customers (they'll love it) -- Uncovering patterns in cybershopping.".
- catalog description "Includes bibliographical references.".
- catalog extent "v, 99 p. :".
- catalog identifier "9781578519545".
- catalog isPartOf "Business fundamentals as taught at the Harvard Business School.".
- catalog isPartOf "Business fundamentals from Harvard Business School Publishing".
- catalog issued "2002".
- catalog issued "c2002.".
- catalog language "eng".
- catalog publisher "Boston : Harvard Business School Pub.,".
- catalog subject "Consumer behavior.".
- catalog subject "Consumers' preferences.".
- catalog tableOfContents "Consumer behavior exercises -- Analyzing consumer perceptions -- Analyzing consumer preferences -- Discovering what has already been discovered : why did your customers hire your product? -- Note on behavioral pricing -- Issues of product policy -- Torment your customers (they'll love it) -- Uncovering patterns in cybershopping.".
- catalog title "Understanding consumer behavior / [contributors, Stephen Brown ... [et al.].".
- catalog type "text".