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- catalog contributor b12414753.
- catalog contributor b12414754.
- catalog contributor b12414755.
- catalog created "1994.".
- catalog date "1994".
- catalog date "1994.".
- catalog dateCopyrighted "1994.".
- catalog description "First 90 years of advertising research -- Modeling the effectiveness of advertising in contemporary markets -- How readers process newspaper advertising -- Psychology of comparative advertising -- Attention as an epiphenomenon -- Gender differences in cortical organization -- Theory and method in the study of ad and brand attitudes -- Effect of music on brand attitudes -- Test of schema correspondence theory of persuasion -- Music and spokesperson effects on recall and cognitive response to a radio advertisement -- Responses to emotional and informational appeals -- Role of affect in political advertising -- How to advertise price -- Is health behavior consumer behavior? -- Warning label location, advertising, and cognitive responding -- Advertising, weight loss, and eating disorders.".
- catalog description "Includes bibliographical references and indexes.".
- catalog extent "x, 328 p. :".
- catalog identifier "080580756X (acid-free paper)".
- catalog issued "1994".
- catalog issued "1994.".
- catalog language "eng".
- catalog publisher "Hillsdale, N.J. : L. Erlbaum Associates,".
- catalog subject "659.1/01/9 20".
- catalog subject "Advertising Psychological aspects.".
- catalog subject "HF5822 .A87 1994".
- catalog tableOfContents "First 90 years of advertising research -- Modeling the effectiveness of advertising in contemporary markets -- How readers process newspaper advertising -- Psychology of comparative advertising -- Attention as an epiphenomenon -- Gender differences in cortical organization -- Theory and method in the study of ad and brand attitudes -- Effect of music on brand attitudes -- Test of schema correspondence theory of persuasion -- Music and spokesperson effects on recall and cognitive response to a radio advertisement -- Responses to emotional and informational appeals -- Role of affect in political advertising -- How to advertise price -- Is health behavior consumer behavior? -- Warning label location, advertising, and cognitive responding -- Advertising, weight loss, and eating disorders.".
- catalog title "Attention, attitude, and affect in response to advertising / edited by Eddie M. Clark, Timothy C. Brock, David W. Stewart.".
- catalog type "text".