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- catalog contributor b12437491.
- catalog contributor b12437492.
- catalog created "c2002.".
- catalog date "2001".
- catalog date "c2002.".
- catalog dateCopyrighted "c2002.".
- catalog description "1. Theory and method -- 2. Stereotypes and body parts : advertising content -- 3. What do ads teach us about gender -- 4. Signs of the times : a semiotics of gender ads -- 5. Weighing in and measuring up -- 6. Elizabeth's story -- 7. Differences within gender : manufacturing distance - 8. Interventions and changes -- 9. Final thoughts.".
- catalog description "Includes bibliographical references (p. [187]-195) and index.".
- catalog extent "xvi, 206 p. :".
- catalog hasFormat "Measuring up.".
- catalog identifier "0812217918 (pbk. : alk. paper)".
- catalog identifier "0812236319 (cloth : alk. paper)".
- catalog isFormatOf "Measuring up.".
- catalog issued "2001".
- catalog issued "c2002.".
- catalog language "eng".
- catalog publisher "Philadelphia : University of Pennsylvania Press,".
- catalog relation "Measuring up.".
- catalog subject "305.3 21".
- catalog subject "Advertising.".
- catalog subject "Gender identity in mass media.".
- catalog subject "P96.G44 S54 2002".
- catalog subject "Semiotics.".
- catalog tableOfContents "1. Theory and method -- 2. Stereotypes and body parts : advertising content -- 3. What do ads teach us about gender -- 4. Signs of the times : a semiotics of gender ads -- 5. Weighing in and measuring up -- 6. Elizabeth's story -- 7. Differences within gender : manufacturing distance - 8. Interventions and changes -- 9. Final thoughts.".
- catalog title "Measuring up : how advertising affects self-image/ Vickie Rutledge Shields with Dawn Heinecken.".
- catalog type "text".