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- catalog alternative "Mass communication & society.".
- catalog created "c2000.".
- catalog date "2000".
- catalog date "c2000.".
- catalog dateCopyrighted "c2000.".
- catalog description "Guest editors' note : Advertising and consumer culture / Matthew P. McAllister and Sharon R. Mazzarella -- Consumer protection in historical perspective : the five-year battle over Federal regulation of advertising, 1933 to 1938 / Inger L. Stole -- Consumer culture and television home shopping programming : an examination of the sales discourse / Judi Puritz Cook -- The rise of consumer culture in a Chinese society : a reading of banking television commercials in Hong Kong during the 1970s / Wendy Siuyi Wong -- Encoding advertisements : ideology and meaning in advertising production / Matthew Soar -- Scholarly milestones essay : Memoirs of a commodity fetishist / Stuart Ewen.".
- catalog description "Includes bibliographical references.".
- catalog extent "p. 348-456 :".
- catalog hasFormat "Advertising and consumer culture.".
- catalog isFormatOf "Advertising and consumer culture.".
- catalog issued "2000".
- catalog issued "c2000.".
- catalog language "eng".
- catalog publisher "Mahwah, NJ : Lawrence Erlbaum Associates,".
- catalog relation "Advertising and consumer culture.".
- catalog subject "Advertising.".
- catalog subject "Consumer behavior.".
- catalog subject "HF5821 .A3 2000".
- catalog tableOfContents "Guest editors' note : Advertising and consumer culture / Matthew P. McAllister and Sharon R. Mazzarella -- Consumer protection in historical perspective : the five-year battle over Federal regulation of advertising, 1933 to 1938 / Inger L. Stole -- Consumer culture and television home shopping programming : an examination of the sales discourse / Judi Puritz Cook -- The rise of consumer culture in a Chinese society : a reading of banking television commercials in Hong Kong during the 1970s / Wendy Siuyi Wong -- Encoding advertisements : ideology and meaning in advertising production / Matthew Soar -- Scholarly milestones essay : Memoirs of a commodity fetishist / Stuart Ewen.".
- catalog title "Advertising and consumer culture.".
- catalog type "text".