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- catalog contributor b12466362.
- catalog contributor b12466363.
- catalog created "2002.".
- catalog date "2002".
- catalog date "2002.".
- catalog dateCopyrighted "2002.".
- catalog extent "xix, 220 p. ;".
- catalog identifier "0670030767".
- catalog issued "2002".
- catalog issued "2002.".
- catalog language "eng".
- catalog publisher "New York : Viking,".
- catalog subject "658.8/27 21".
- catalog subject "Brand name products.".
- catalog subject "HD69.B7 B36 2002".
- catalog subject "New products Management.".
- catalog title "A new brand world : 8 principles for achieving brand leadership in the 21st century / Scott Bedbury with Stephen Fenichell.".
- catalog type "text".