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- catalog abstract "Media Effects covers topics such as intermedia processes and powerful media effects, political communication effects and media influences on marketing communications.".
- catalog contributor b12470041.
- catalog contributor b12470042.
- catalog created "2002.".
- catalog date "2002".
- catalog date "2002.".
- catalog dateCopyrighted "2002.".
- catalog description "Fright reactions to mass media / Joanne Cantor -- Effects of sex in the media / Richard Jackson Harris and Christina L. Scott -- Minorities and the mass media : television into the st century / Bradley S. Greenberg, Dana Mastro, and Jeffrey E. Brand -- Media influences on marketing communications / David W Stewart, Paulos Pavlou, and Scott Ward -- Vast wasteland or vast opportunity? : effects of educational television on children's academic knowledge, skills, and attitudes / Shalom M. Fisch -- Communication campaigns : theory, design, implementation, and evaluation / Ronald E. Rice and Charles K. Atkin -- Effects of media on personal and public health / Jane D. Brown and Kim Walsh-Childers -- The third-person effect / Richard M. Perloff -- Individual differences in media effects / Mary Beth Oliver -- The uses-and-gratifications perspective of media effects / Alan M. Rubin -- Entertainment as media effect / Jennings Bryant and Dorina Miron --".
- catalog description "Includes bibliographical references and indexes.".
- catalog description "Media Effects covers topics such as intermedia processes and powerful media effects, political communication effects and media influences on marketing communications.".
- catalog description "News influence on our pictures of the world / Maxwell McCombs and Amy Reynolds -- Exemplification theory of media influence / Dolf Zillmann -- Growing up with television : cultivation processes / George Gerbner [and others] -- Media consumption and perceptions of social reality : effects and underlying processes / L.J. Shrum -- Media priming : a synthesis / David R. Roskos-Ewoldsen, Beverly Roskos-Ewoldsen, and Francesca R. Dillman Carpentier -- Social cognitive theory of mass communication / Albert Bandura -- Mass media attitude change : implications of the elaboration likelihood model of persuasion / Richard E. Petty, Joseph R. Priester, and Pablo Briñol -- Intermedia processes and powerful media effects / Everett M. Rogers -- Resurveying the boundaries of political communication effects / Douglas M. McLeod, Gerald M. Kosicki, and Jack M. McLeod -- Effects of media violence / Glenn G. Sparks and Cheri W. Sparks --".
- catalog description "Social and psychological effects of information technologies and other interactive media / Norbert Mundorf and Kenneth R. Laird.".
- catalog extent "x, 634 p. :".
- catalog identifier "0805838635 (alk. paper)".
- catalog identifier "0805838643 (pbk.: alk. paper)".
- catalog isPartOf "LEA's communication series".
- catalog issued "2002".
- catalog issued "2002.".
- catalog language "eng".
- catalog publisher "Mahwah, N.J. : Lawrence Elbaum Associates,".
- catalog spatial "United States".
- catalog spatial "United States.".
- catalog subject "302.23 21".
- catalog subject "HN90.M3 M415 2002".
- catalog subject "Mass media Political aspects United States.".
- catalog subject "Mass media Social aspects United States.".
- catalog subject "Mass media United States Influence.".
- catalog subject "Mass media United States Psychological aspects.".
- catalog tableOfContents "Fright reactions to mass media / Joanne Cantor -- Effects of sex in the media / Richard Jackson Harris and Christina L. Scott -- Minorities and the mass media : television into the st century / Bradley S. Greenberg, Dana Mastro, and Jeffrey E. Brand -- Media influences on marketing communications / David W Stewart, Paulos Pavlou, and Scott Ward -- Vast wasteland or vast opportunity? : effects of educational television on children's academic knowledge, skills, and attitudes / Shalom M. Fisch -- Communication campaigns : theory, design, implementation, and evaluation / Ronald E. Rice and Charles K. Atkin -- Effects of media on personal and public health / Jane D. Brown and Kim Walsh-Childers -- The third-person effect / Richard M. Perloff -- Individual differences in media effects / Mary Beth Oliver -- The uses-and-gratifications perspective of media effects / Alan M. Rubin -- Entertainment as media effect / Jennings Bryant and Dorina Miron --".
- catalog tableOfContents "News influence on our pictures of the world / Maxwell McCombs and Amy Reynolds -- Exemplification theory of media influence / Dolf Zillmann -- Growing up with television : cultivation processes / George Gerbner [and others] -- Media consumption and perceptions of social reality : effects and underlying processes / L.J. Shrum -- Media priming : a synthesis / David R. Roskos-Ewoldsen, Beverly Roskos-Ewoldsen, and Francesca R. Dillman Carpentier -- Social cognitive theory of mass communication / Albert Bandura -- Mass media attitude change : implications of the elaboration likelihood model of persuasion / Richard E. Petty, Joseph R. Priester, and Pablo Briñol -- Intermedia processes and powerful media effects / Everett M. Rogers -- Resurveying the boundaries of political communication effects / Douglas M. McLeod, Gerald M. Kosicki, and Jack M. McLeod -- Effects of media violence / Glenn G. Sparks and Cheri W. Sparks --".
- catalog tableOfContents "Social and psychological effects of information technologies and other interactive media / Norbert Mundorf and Kenneth R. Laird.".
- catalog title "Media effects : advances in theory and research / edited by Jennings Bryant, Dolf Zillmann.".
- catalog type "text".