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- catalog contributor b12486089.
- catalog contributor b12486090.
- catalog contributor b12486091.
- catalog created "2002.".
- catalog date "2002".
- catalog date "2002.".
- catalog dateCopyrighted "2002.".
- catalog description "Includes bibliographical references ([331]-353) and index.".
- catalog description "Introduction / Mark Balnaves, Tom O'Regan -- Governing audiences / Mark Balnaves, Tom O'Regan -- Ratings in transition: the politics and technologies of counting / Mark Balnaves, Tom O'Regan -- Small worlds: research on children and the media in Australia / Patricia Gillard -- "I didn't get it, but I liked the name": generational profiling through Generation X / Jason Sternberg -- Arts audiences: becoming audience-minded / Tom O'Regan -- Towards an ecology of cultural attendance / Tom O'Regan, Stephen Cox -- Museum visitors as audiences: innovative research for online museums / Patricia Gillard -- Gamers as co-creators: enlisting the virtual audience - a report from the net face / John Banks -- Mobilising readers: newspapers, copy-tasters and readerships / Kerry Green -- Finding an audience for a new service / Mark Balnaves -- 'Tell me waht you want and i'll give you what you need': perspectives on indigenous media audience research / Michael Meadows -- Theorising the diasporic audience / Stuart Cunningham -- After South Park: the SBS audience / Chris Lawe Davies -- Voter communication / John Penhallurick.".
- catalog extent "xii, 363 p. :".
- catalog identifier "070223205X".
- catalog isPartOf "UQP cultural and media policy series".
- catalog issued "2002".
- catalog issued "2002.".
- catalog language "eng".
- catalog publisher "St. Lucia, Qld. : University of Queensland Press,".
- catalog spatial "Australia.".
- catalog subject "Audiences Research Australia.".
- catalog subject "HF5415.2 .M62 2002".
- catalog subject "Marketing research Australia.".
- catalog tableOfContents "Introduction / Mark Balnaves, Tom O'Regan -- Governing audiences / Mark Balnaves, Tom O'Regan -- Ratings in transition: the politics and technologies of counting / Mark Balnaves, Tom O'Regan -- Small worlds: research on children and the media in Australia / Patricia Gillard -- "I didn't get it, but I liked the name": generational profiling through Generation X / Jason Sternberg -- Arts audiences: becoming audience-minded / Tom O'Regan -- Towards an ecology of cultural attendance / Tom O'Regan, Stephen Cox -- Museum visitors as audiences: innovative research for online museums / Patricia Gillard -- Gamers as co-creators: enlisting the virtual audience - a report from the net face / John Banks -- Mobilising readers: newspapers, copy-tasters and readerships / Kerry Green -- Finding an audience for a new service / Mark Balnaves -- 'Tell me waht you want and i'll give you what you need': perspectives on indigenous media audience research / Michael Meadows -- Theorising the diasporic audience / Stuart Cunningham -- After South Park: the SBS audience / Chris Lawe Davies -- Voter communication / John Penhallurick.".
- catalog title "Mobilising the audience / edited by Mark Balnaves, Tom O'Regan, and Jason Sternberg.".
- catalog type "text".