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- catalog abstract ""Daimler-Benz's founders invented the motor car and for decades the company has been an emblem of Germany's economic might. Chrysler was the most profitable of North America's big three automotive manufacturers." "DaimlerChrysler was formed in 1998 with the merger of the two. The deal was the biggest merger of industrial companies in history, creating a global giant with sales of $120 billion and 470,000 employees. The new group combines the mystique of the Mercedes-Benz brand, for decades synonymous with luxury and speed, with Chrysler, a symbol of Americana. The fusion of the two is a marriage of national cultural icons. The deal points the way to the new business world, operating across borders in a global economy - it is significant beyond its sheer scale as a blueprint for the future." "The inspiration for the deal came from Juergen E. Schrempp, the charismatic former apprentice from the Black Forest. He took over the reins at Daimler-Benz in 1995 and swiftly implemented one of the most brutal industrial restructurings Europe has ever seen. Drawing on exclusive information sources from within the company and its closest advisors, this book tells the inside story of the merger and its aftermath. It provides unprecedented insight into the mind and methods of Schrempp." "The book demonstrates in detail how the deal is a template for business in the twenty-first century. It gives tangible lessons for managers, highlighting what was done right and what would be done differently another time round. It provides a unique insight into the fusion of European and North American business culture to create a genuinely global company; above all, it is a great story."--Jacket.".
- catalog contributor b12500084.
- catalog created "2001.".
- catalog date "2001".
- catalog date "2001.".
- catalog dateCopyrighted "2001.".
- catalog description ""Daimler-Benz's founders invented the motor car and for decades the company has been an emblem of Germany's economic might. Chrysler was the most profitable of North America's big three automotive manufacturers." "DaimlerChrysler was formed in 1998 with the merger of the two. The deal was the biggest merger of industrial companies in history, creating a global giant with sales of $120 billion and 470,000 employees. The new group combines the mystique of the Mercedes-Benz brand, for decades synonymous with luxury and speed, with Chrysler, a symbol of Americana. The fusion of the two is a marriage of national cultural icons. The deal points the way to the new business world, operating across borders in a global economy - it is significant beyond its sheer scale as a blueprint for the future." "The inspiration for the deal came from Juergen E. Schrempp, the charismatic former apprentice from the Black Forest. He took over the reins at Daimler-Benz in 1995 and swiftly implemented one of the most brutal industrial restructurings Europe has ever seen. Drawing on exclusive information sources from within the company and its closest advisors, this book tells the inside story of the merger and its aftermath. It provides unprecedented insight into the mind and methods of Schrempp." "The book demonstrates in detail how the deal is a template for business in the twenty-first century. It gives tangible lessons for managers, highlighting what was done right and what would be done differently another time round. It provides a unique insight into the fusion of European and North American business culture to create a genuinely global company; above all, it is a great story."--Jacket.".
- catalog description "Includes bibliographical references (p. 301-302) and index.".
- catalog extent "xxi, 312 p. :".
- catalog identifier "0340770368".
- catalog identifier "0340770376".
- catalog issued "2001".
- catalog issued "2001.".
- catalog language "eng".
- catalog publisher "London : Hodder & Stoughton,".
- catalog spatial "Germany.".
- catalog spatial "United States.".
- catalog subject "Automobile industry and trade Germany.".
- catalog subject "Automobile industry and trade Mergers.".
- catalog subject "Automobile industry and trade United States.".
- catalog subject "Chrysler Corporation.".
- catalog subject "Daimler-Benz Aktiengesellschaft.".
- catalog subject "DaimlerChrysler History.".
- catalog subject "HD9710.G44 D348 2001".
- catalog title "Wheels on fire : the amazing inside story of the DaimlerChrysler merger / David Waller.".
- catalog type "History. fast".
- catalog type "text".