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- catalog abstract ""Marketing Professional Services, Second Edition has been completely revised to reflect the revolution that has swept the professional services sector since its original publication."--Jacket.".
- catalog contributor b12508809.
- catalog contributor b12508810.
- catalog contributor b12508811.
- catalog created "c2002.".
- catalog date "2002".
- catalog date "c2002.".
- catalog dateCopyrighted "c2002.".
- catalog description ""Marketing Professional Services, Second Edition has been completely revised to reflect the revolution that has swept the professional services sector since its original publication."--Jacket.".
- catalog description "Ch. 1. The Marketing of Professional Services -- Ch. 2. Twelve Keys to Effective Professional Services Marketing -- Ch. 3. Delivering Quality Service -- Ch. 4. Building and Reinforcing the Firm's Marketing Efforts -- Ch. 5. Acquiring and Using Marketing Information -- Ch. 6. Strategic Planning and Organization -- Ch. 7. Segmenting, Selecting, and Appealing to Markets -- Ch. 8. Understanding the Individual Client -- Ch. 9. The Service Mix -- Ch. 10. Pricing Professional Services -- Ch. 11. Making Services Accessible -- Ch. 12. Integrated Marketing Communications -- Ch. 13. Marketing Services On-line -- Ch. 14. Retention and Relationship Strategies -- Ch. 15. Future Directions of Professional Services Marketing.".
- catalog description "Includes bibliographical references and indexes.".
- catalog extent "x, 422 p. :".
- catalog hasFormat "Marketing professional services.".
- catalog identifier "073520179X".
- catalog isFormatOf "Marketing professional services.".
- catalog issued "2002".
- catalog issued "c2002.".
- catalog language "eng".
- catalog publisher "Paramus, NJ : Prentice Hall,".
- catalog relation "Marketing professional services.".
- catalog subject "658.8 21".
- catalog subject "HD8038.A1 K67 2002".
- catalog subject "Professions Marketing.".
- catalog tableOfContents "Ch. 1. The Marketing of Professional Services -- Ch. 2. Twelve Keys to Effective Professional Services Marketing -- Ch. 3. Delivering Quality Service -- Ch. 4. Building and Reinforcing the Firm's Marketing Efforts -- Ch. 5. Acquiring and Using Marketing Information -- Ch. 6. Strategic Planning and Organization -- Ch. 7. Segmenting, Selecting, and Appealing to Markets -- Ch. 8. Understanding the Individual Client -- Ch. 9. The Service Mix -- Ch. 10. Pricing Professional Services -- Ch. 11. Making Services Accessible -- Ch. 12. Integrated Marketing Communications -- Ch. 13. Marketing Services On-line -- Ch. 14. Retention and Relationship Strategies -- Ch. 15. Future Directions of Professional Services Marketing.".
- catalog title "Marketing professional services : forward-thinking strategies for boosting your business, your image, and your profits / Philip Kotler, Paul Bloom, Thomas Hayes.".
- catalog type "text".