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- catalog contributor b12514463.
- catalog created "2002.".
- catalog date "2002".
- catalog date "2002.".
- catalog dateCopyrighted "2002.".
- catalog description "1. What is marketing? -- 2. The corporate mission -- 3. Marketing strategies for librarians and information professionals -- 4. The marketing mix -- 5. Promotion and public relations -- 6. Market segmentation -- 7. Marketing in the digital age -- 8. Marketing research and market research -- 9. Corporate identity and corporate image -- 10. The marketing plan.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xvi, 224 p. ;".
- catalog hasFormat "Marketing concepts for libraries and information services.".
- catalog identifier "1856044262".
- catalog isFormatOf "Marketing concepts for libraries and information services.".
- catalog issued "2002".
- catalog issued "2002.".
- catalog language "eng".
- catalog publisher "London : Facet Publishing,".
- catalog relation "Marketing concepts for libraries and information services.".
- catalog subject "Information services Marketing.".
- catalog subject "Libraries Marketing.".
- catalog subject "Z716.3 .D42 2002".
- catalog tableOfContents "1. What is marketing? -- 2. The corporate mission -- 3. Marketing strategies for librarians and information professionals -- 4. The marketing mix -- 5. Promotion and public relations -- 6. Market segmentation -- 7. Marketing in the digital age -- 8. Marketing research and market research -- 9. Corporate identity and corporate image -- 10. The marketing plan.".
- catalog title "Marketing concepts for libraries and information services / Eileen Elliott de Sáez.".
- catalog type "text".