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- catalog abstract ""Selling the Five Rings outlines the rise of the Olympic movement from an envisioned instrument of peace and brotherhood to a transnational commercial giant of imposing power and influence. Using primary source documents such as minutes of the IOC General Sessions, minutes and reports of various IOC subcommittees and commissions concerned with finance, reports of key marketing agencies, and the letters and memoranda written to and by the major figures in Olympic history, the authors track the history of a fascinating global institution."--Jacket.".
- catalog contributor b12524809.
- catalog contributor b12524810.
- catalog contributor b12524811.
- catalog created "c2002.".
- catalog date "2002".
- catalog date "c2002.".
- catalog dateCopyrighted "c2002.".
- catalog description ""Selling the Five Rings outlines the rise of the Olympic movement from an envisioned instrument of peace and brotherhood to a transnational commercial giant of imposing power and influence. Using primary source documents such as minutes of the IOC General Sessions, minutes and reports of various IOC subcommittees and commissions concerned with finance, reports of key marketing agencies, and the letters and memoranda written to and by the major figures in Olympic history, the authors track the history of a fascinating global institution."--Jacket.".
- catalog description "An epilogue as prologue : Sydney 2000, "the greatest games ever" -- The evolution of Olympic commercialism. Establishing a prospective gold mine : the early years. Avery Brundage and the Great Bread War : an Olympian precedent. Showdown in Melbourne, 1956 : evolution of the Olympic television rights concept. Conflict in the Olympic Movement : Avery Brundage, television money, and the Rome formula in the 1960s. Television and the 1970s : Munich and Montreal. Confrontations galore : Lake Placid, Moscow, and the 1980 Olympic festivals -- The IOC becomes a corporate entity. Protecting and exploiting the Olympic mystique : the emergence of TOP. Monique Berlioux's zenith : Sarajevo and Los Angeles television negotiations. The guard changes in Lausanne : Richard Pound, television negotiations, and the 1988 Olympic festivals. The IOC's new corporate face : the rise of meridian management. Turf war : the USOC, IOC, and Olympic television in the 1990s. Protecting American dollars : Mr. Samaranch goes to Washington. Reflections : commercial revenue, the Samaranch presidency, and challenges for Jacques Rogge.".
- catalog description "Includes bibliographical references (p. 289-368) and index.".
- catalog extent "xvi, 384 p. :".
- catalog hasFormat "Selling the five rings.".
- catalog identifier "0874807131 (hard : alk. paper)".
- catalog isFormatOf "Selling the five rings.".
- catalog issued "2002".
- catalog issued "c2002.".
- catalog language "eng".
- catalog publisher "Salt Lake City : The University of Utah Press,".
- catalog relation "Selling the five rings.".
- catalog subject "796.48 21".
- catalog subject "GV721.5 .B32 2002".
- catalog subject "International Olympic Committee.".
- catalog subject "Olympics Economic aspects.".
- catalog subject "Television and sports.".
- catalog tableOfContents "An epilogue as prologue : Sydney 2000, "the greatest games ever" -- The evolution of Olympic commercialism. Establishing a prospective gold mine : the early years. Avery Brundage and the Great Bread War : an Olympian precedent. Showdown in Melbourne, 1956 : evolution of the Olympic television rights concept. Conflict in the Olympic Movement : Avery Brundage, television money, and the Rome formula in the 1960s. Television and the 1970s : Munich and Montreal. Confrontations galore : Lake Placid, Moscow, and the 1980 Olympic festivals -- The IOC becomes a corporate entity. Protecting and exploiting the Olympic mystique : the emergence of TOP. Monique Berlioux's zenith : Sarajevo and Los Angeles television negotiations. The guard changes in Lausanne : Richard Pound, television negotiations, and the 1988 Olympic festivals. The IOC's new corporate face : the rise of meridian management. Turf war : the USOC, IOC, and Olympic television in the 1990s. Protecting American dollars : Mr. Samaranch goes to Washington. Reflections : commercial revenue, the Samaranch presidency, and challenges for Jacques Rogge.".
- catalog title "Selling the five rings : the International Olympic Committee and the rise of Olympic commercialism / Robert K. Barney, Stephen R. Wenn, Scott G. Martyn.".
- catalog type "text".