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- catalog contributor b12538978.
- catalog created "c2002.".
- catalog date "2002".
- catalog date "c2002.".
- catalog dateCopyrighted "c2002.".
- catalog description "Includes bibliographical references (p. 345-360) and index.".
- catalog description "Sect. I. Introduction. Ch. 1. General Principles / Mickey Smith. Ch. 2. General Environment / Mickey Smith. Ch. 3. General Practices / Mickey Smith -- Sect. II. Product. Ch. 4. Principles of Product Research and Development / Greg Perkins. Ch. 5. Responsiveness of the Pharmaceutical Industry to Its External Environment / Greg Perkins. Ch. 6. Product Research and Development Practices / Greg Perkins -- Sect. III. Price. Ch. 7. Pharmaceutical Pricing Principles / Mick Kolassa. Ch. 8. The Pharmaceutical Pricing Environment / Mick Kolassa. Ch. 9. Pharmaceutical Pricing in Practice / Mick Kolassa -- Sect. IV. Place. Ch. 10. Principles of Place, Channel Systems, and Channel Specialists / Bruce Siecker.".
- catalog extent "xvi, 371 p. :".
- catalog hasFormat "Pharmaceutical marketing.".
- catalog identifier "078901582X (alk. paper)".
- catalog identifier "0789015838".
- catalog isFormatOf "Pharmaceutical marketing.".
- catalog issued "2002".
- catalog issued "c2002.".
- catalog language "eng".
- catalog publisher "New York : Pharmaceutical Products Press,".
- catalog relation "Pharmaceutical marketing.".
- catalog subject "2002 F-208".
- catalog subject "615/.19/0688 21".
- catalog subject "Commerce.".
- catalog subject "Drug Industry.".
- catalog subject "Drugs Marketing.".
- catalog subject "Economics, Pharmaceutical.".
- catalog subject "HD9665.5 .P525 2002".
- catalog subject "Pharmaceutical industry.".
- catalog subject "QV 736 P536065 2002".
- catalog tableOfContents "Sect. I. Introduction. Ch. 1. General Principles / Mickey Smith. Ch. 2. General Environment / Mickey Smith. Ch. 3. General Practices / Mickey Smith -- Sect. II. Product. Ch. 4. Principles of Product Research and Development / Greg Perkins. Ch. 5. Responsiveness of the Pharmaceutical Industry to Its External Environment / Greg Perkins. Ch. 6. Product Research and Development Practices / Greg Perkins -- Sect. III. Price. Ch. 7. Pharmaceutical Pricing Principles / Mick Kolassa. Ch. 8. The Pharmaceutical Pricing Environment / Mick Kolassa. Ch. 9. Pharmaceutical Pricing in Practice / Mick Kolassa -- Sect. IV. Place. Ch. 10. Principles of Place, Channel Systems, and Channel Specialists / Bruce Siecker.".
- catalog title "Pharmaceutical marketing : principles, environment, and practice / Mickey C. Smith, ... [et al.].".
- catalog type "text".