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- catalog abstract ""The great myth about the news business is that it is unpredictable. To most people, it just doesn't make any sense. Yet there are simple, logical, amazingly reliable rules that guide the publicity process. All journalists are subject to them whether they work for the New York Times or your local television station. Never heard about these Media Rules? Don't feel too bad. Feeding the Media Beast is the first book ever to uncover the basic tenets that control news exposure - good and bad." "What once seemed so confusing is about to become crystal clear. You can use a systematic approach to get the high-octane publicity you desire while greatly reducing that chance of getting hurt by negative press. These 12 simple rules cover everything you need to know from getting a reporter's undivided attention, to looking brilliant in the interview, to avoiding the pitfalls that swallow up anyone who doesn't know the rules of the game."--Jacket.".
- catalog contributor b12541513.
- catalog created "c2002.".
- catalog date "2002".
- catalog date "c2002.".
- catalog dateCopyrighted "c2002.".
- catalog description ""The great myth about the news business is that it is unpredictable. To most people, it just doesn't make any sense. Yet there are simple, logical, amazingly reliable rules that guide the publicity process. All journalists are subject to them whether they work for the New York Times or your local television station. Never heard about these Media Rules? Don't feel too bad. Feeding the Media Beast is the first book ever to uncover the basic tenets that control news exposure - good and bad."".
- catalog description ""What once seemed so confusing is about to become crystal clear. You can use a systematic approach to get the high-octane publicity you desire while greatly reducing that chance of getting hurt by negative press. These 12 simple rules cover everything you need to know from getting a reporter's undivided attention, to looking brilliant in the interview, to avoiding the pitfalls that swallow up anyone who doesn't know the rules of the game."--Jacket.".
- catalog description "The nature of the beast -- The rule of difference -- The rule of emotion -- The rule of simplicity -- The rule of preparation -- The rule of easy -- The rule of repetition -- The rule of resource -- The rule of invention -- The rule of timing -- The rule of ego -- The rule of balance -- The rule of ambush.".
- catalog extent "293 p. :".
- catalog identifier "1557532478".
- catalog issued "2002".
- catalog issued "c2002.".
- catalog language "eng".
- catalog publisher "West Lafayette, Ind. : Purdue University Press,".
- catalog subject "659.2 21".
- catalog subject "HM1226 .M38 2002".
- catalog subject "Publicity.".
- catalog tableOfContents "The nature of the beast -- The rule of difference -- The rule of emotion -- The rule of simplicity -- The rule of preparation -- The rule of easy -- The rule of repetition -- The rule of resource -- The rule of invention -- The rule of timing -- The rule of ego -- The rule of balance -- The rule of ambush.".
- catalog title "Feeding the media beast : an easy recipe for great publicity / Mark Mathis.".
- catalog type "text".