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- catalog alternative "Architecture as brand communication".
- catalog alternative "Architektur als Markenkommunikation".
- catalog alternative "Dynaform plus cube".
- catalog alternative "Dynaform+cube".
- catalog contributor b12554971.
- catalog created "c2002.".
- catalog date "2002".
- catalog date "c2002.".
- catalog dateCopyrighted "c2002.".
- catalog description "Includes bibliographical references (p. 239).".
- catalog description "Preface / Gernot Brauer -- Sexy architecture as a means of communication : innovative developments at the turn of the century / Peter Cachola Schmal -- Conveying dynamism : architecture in the service of brand communication / Thomas Giuliani and Timm Kehler -- The power of symbols : brand leadership through visual design / Jörg Zintzmeyer and Reinhard Binder -- The principle of dynamism in building design : how the BMW Group presents its brands / Michael Lerch -- Form follows force : The form finding process for the dynaform / Bernhard Franken -- Turning free forms into feasible structures : structural engineering in digital workflow / Klaus Bollinger, Bernd Heidlindemann, Harald Kloft, Matthias Michel, and Matthias Stracke -- Precision in virtual space : the planning of a steel construction in 3D / Ulrich and Tilman Elsner -- Contemporary filigree spatial structures : a global challenge / Gerhard Seele -- The membrane of the dynaform : why it is superior to other converings / Hubert Reiter -- Membrane engineering : why form and construction are co-dependent / Viktor Wilhelm -- The expected unexpected : the dynaform's technical systems / Michael Kuehn -- The designing of a space to excite the senses : creating exposition booths as physical and emotional experiences / Dieter Brunssen -- Functions everyone understands : exhibits translate electronic secrets into comprehensible mechanics / Richard Penkert -- Unforgettable images : the role of film in the communications mix of trade fair presentations / Siegfried Steiner -- Continuity and innovation : the MINI : how to revitalise a brand legend and give it prominence through architecture / Ingo Reckhorn -- Just a black cube? : communicative architecture in unobtrusive buildings / Nicol Puchner -- It never fails to surprise : how trade fair visitors react to communicative architecture / Michael Kirchberger.".
- catalog extent "240 p. :".
- catalog identifier "3764366567".
- catalog issued "2002".
- catalog issued "c2002.".
- catalog language "German and English.".
- catalog language "eng".
- catalog language "gereng".
- catalog publisher "Basel : Boston : Birkhäuser,".
- catalog spatial "Germany Frankfurt am Main.".
- catalog subject "Bayerische Motoren Werke.".
- catalog subject "Buildings, Temporary Germany Frankfurt am Main.".
- catalog subject "Communication in architecture Germany Frankfurt am Main.".
- catalog subject "Exhibition buildings Germany Frankfurt am Main.".
- catalog subject "Internationale Automobil-Ausstellung.".
- catalog subject "NA2584 .D96 2002".
- catalog tableOfContents "Preface / Gernot Brauer -- Sexy architecture as a means of communication : innovative developments at the turn of the century / Peter Cachola Schmal -- Conveying dynamism : architecture in the service of brand communication / Thomas Giuliani and Timm Kehler -- The power of symbols : brand leadership through visual design / Jörg Zintzmeyer and Reinhard Binder -- The principle of dynamism in building design : how the BMW Group presents its brands / Michael Lerch -- Form follows force : The form finding process for the dynaform / Bernhard Franken -- Turning free forms into feasible structures : structural engineering in digital workflow / Klaus Bollinger, Bernd Heidlindemann, Harald Kloft, Matthias Michel, and Matthias Stracke -- Precision in virtual space : the planning of a steel construction in 3D / Ulrich and Tilman Elsner -- Contemporary filigree spatial structures : a global challenge / Gerhard Seele -- The membrane of the dynaform : why it is superior to other converings / Hubert Reiter -- Membrane engineering : why form and construction are co-dependent / Viktor Wilhelm -- The expected unexpected : the dynaform's technical systems / Michael Kuehn -- The designing of a space to excite the senses : creating exposition booths as physical and emotional experiences / Dieter Brunssen -- Functions everyone understands : exhibits translate electronic secrets into comprehensible mechanics / Richard Penkert -- Unforgettable images : the role of film in the communications mix of trade fair presentations / Siegfried Steiner -- Continuity and innovation : the MINI : how to revitalise a brand legend and give it prominence through architecture / Ingo Reckhorn -- Just a black cube? : communicative architecture in unobtrusive buildings / Nicol Puchner -- It never fails to surprise : how trade fair visitors react to communicative architecture / Michael Kirchberger.".
- catalog title "Architecture as brand communication".
- catalog title "Architektur als Markenkommunikation".
- catalog title "Dynaform + cube : Architektur als Markenkommunikation = Architecture as brand communication / herausgegeben von Gernot Brauer.".
- catalog title "Dynaform plus cube".
- catalog title "Dynaform+cube".
- catalog type "text".