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- catalog abstract ""The ways science and technology are portrayed in advertising, in the news, in our politics, and in the culture at large inform the way we respond to these particular facts of life. The better we are at recognizing the rhetorical intentions of the purveyors of information and promoters of mass culture, the more adept we become at responding intelligently to them." "Flash Effect, a book by David J. Tietge, documents the manner in which leaders at the highest levels of our political and cultural institutions conflated the rhetoric of science and technology with the rhetorics of religion and patriotism to express their policies for governance at the onset of the Cold War and to explain them to the American public."--Jacket.".
- catalog contributor b12555321.
- catalog coverage "United States Politics and government 1945-1989.".
- catalog coverage "United States Social conditions 1945-".
- catalog created "c2002.".
- catalog date "2002".
- catalog date "c2002.".
- catalog dateCopyrighted "c2002.".
- catalog description ""The ways science and technology are portrayed in advertising, in the news, in our politics, and in the culture at large inform the way we respond to these particular facts of life. The better we are at recognizing the rhetorical intentions of the purveyors of information and promoters of mass culture, the more adept we become at responding intelligently to them." "Flash Effect, a book by David J. Tietge, documents the manner in which leaders at the highest levels of our political and cultural institutions conflated the rhetoric of science and technology with the rhetorics of religion and patriotism to express their policies for governance at the onset of the Cold War and to explain them to the American public."--Jacket.".
- catalog description "Includes bibliographical references (p. 183-193) and index.".
- catalog description "Theoretical perspectives on the rhetoric of science. Further theoretical foundations for the rhetoric of science -- A way to study the rhetoric of science -- Precedents for science as the emerging hegemony. Philosophical implications : Bacon and Descartes -- Darwin and the roots of the evolution/creation controversy -- The new age of science. Profile of the scientist : the iconographic mythos -- The popular press, the popular scientist, and the solubility ethos -- Responses to Sputnik -- New anxieties, new solutions, and nonnuclear science. Other sources of cold war anxiety --The symbolic megaphone of life -- Dominant attitudes -- The images, metaphors, and religious symbolism of science. Theory of dominant metaphors -- Key metaphors of the cold war -- The convergent manifestation of the Trinity Test and Hiroshima bombings. Machines and man -- "Control and smooth performance" -- The metaphorical cycle -- Conclusion : cold war leftovers.".
- catalog extent "xvii, 199 p. :".
- catalog hasFormat "Flash effect.".
- catalog identifier "082141433X (acid-free paper)".
- catalog identifier "0821414348 (pbk. : acid-free paper)".
- catalog isFormatOf "Flash effect.".
- catalog issued "2002".
- catalog issued "c2002.".
- catalog language "eng".
- catalog publisher "Athens : Ohio University Press,".
- catalog relation "Flash effect.".
- catalog spatial "United States Politics and government 1945-1989.".
- catalog spatial "United States Social conditions 1945-".
- catalog spatial "United States".
- catalog spatial "United States.".
- catalog subject "303.48/3/0973 21".
- catalog subject "Cold War Social aspects United States.".
- catalog subject "English language United States Rhetoric.".
- catalog subject "Popular culture United States History 20th century.".
- catalog subject "Q175.52.U5 T54 2002".
- catalog subject "Religion and science United States History 20th century.".
- catalog subject "Rhetoric Political aspects United States History 20th century.".
- catalog subject "Science Social aspects United States History 20th century.".
- catalog subject "Technology Social aspects United States History 20th century.".
- catalog tableOfContents "Theoretical perspectives on the rhetoric of science. Further theoretical foundations for the rhetoric of science -- A way to study the rhetoric of science -- Precedents for science as the emerging hegemony. Philosophical implications : Bacon and Descartes -- Darwin and the roots of the evolution/creation controversy -- The new age of science. Profile of the scientist : the iconographic mythos -- The popular press, the popular scientist, and the solubility ethos -- Responses to Sputnik -- New anxieties, new solutions, and nonnuclear science. Other sources of cold war anxiety --The symbolic megaphone of life -- Dominant attitudes -- The images, metaphors, and religious symbolism of science. Theory of dominant metaphors -- Key metaphors of the cold war -- The convergent manifestation of the Trinity Test and Hiroshima bombings. Machines and man -- "Control and smooth performance" -- The metaphorical cycle -- Conclusion : cold war leftovers.".
- catalog title "Flash effect : science and the rhetorical origins of Cold War America / David J. Tietge.".
- catalog type "text".