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- catalog abstract "Now nearly 100 years old, Indian cinema is one of India's most vibrant cultural products as well as being the world's most prolific, at its peak producing an estimated 800 films a year. "Cinema India" concentrates on the visual culture of Indian film. Drawing on a wide range of resources, this text traces the roots of Indian cinema in early photography, theatre and chromo-lithography, examines its unique styles, modes, genres and themes, and describes its development into the dominant visual form within Indian popular culture. The text considers mise-en-scene, looking at sets, locations and costumes, which are key to understanding ideas of fashion, lifestyle and consumption in the world of Hindi movies; examines the use of clothing, hairstyles and make-up to discuss changing ideas of beauty, sexuality and consumerism; and looks at the "dare to bare" debate surrounding the swimsuit and the wet sari. Another important strand considered is film advertising: by considering all forms of publicity material the authors reveal the interactions between star's image, artist and film-producer, which may not only affect the design of the material but also have a direct influence on the content of the film.".
- catalog alternative "Visual culture of Hindi film".
- catalog contributor b12578411.
- catalog contributor b12578412.
- catalog created "2002.".
- catalog date "2002".
- catalog date "2002.".
- catalog dateCopyrighted "2002.".
- catalog description "Includes bibliographical references (p. 219-232) and index.".
- catalog description "Indian Cinema -- Film Style: Settings and Costume -- The Art of Advertising -- Advertising and the Communication of Meaning.".
- catalog description "Now nearly 100 years old, Indian cinema is one of India's most vibrant cultural products as well as being the world's most prolific, at its peak producing an estimated 800 films a year. "Cinema India" concentrates on the visual culture of Indian film. Drawing on a wide range of resources, this text traces the roots of Indian cinema in early photography, theatre and chromo-lithography, examines its unique styles, modes, genres and themes, and describes its development into the dominant visual form within Indian popular culture. The text considers mise-en-scene, looking at sets, locations and costumes, which are key to understanding ideas of fashion, lifestyle and consumption in the world of Hindi movies; examines the use of clothing, hairstyles and make-up to discuss changing ideas of beauty, sexuality and consumerism; and looks at the "dare to bare" debate surrounding the swimsuit and the wet sari. Another important strand considered is film advertising: by considering all forms of publicity material the authors reveal the interactions between star's image, artist and film-producer, which may not only affect the design of the material but also have a direct influence on the content of the film.".
- catalog extent "240 p. :".
- catalog identifier "0813531748 (cloth: alk. paper)".
- catalog identifier "0813531756 (paper)".
- catalog issued "2002".
- catalog issued "2002.".
- catalog language "eng".
- catalog publisher "New Brunswick, N.J. : Rutgers University Press,".
- catalog spatial "India.".
- catalog subject "791.43/0954 21".
- catalog subject "Culture in motion pictures.".
- catalog subject "Motion pictures India.".
- catalog subject "PN1993.5.I8 D96 2002".
- catalog tableOfContents "Indian Cinema -- Film Style: Settings and Costume -- The Art of Advertising -- Advertising and the Communication of Meaning.".
- catalog title "Cinema India : the visual culture of Hindi film / Rachel Dwyer and Divia Patel.".
- catalog title "Visual culture of Hindi film".
- catalog type "text".