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- catalog abstract ""This is the first book to concentrate on the dynamic visual culture of Indian cinema, tracing the development of the popular or commercial cinema based in Bombay (Mumbai) since 1913. This is India's national cinema, and it has a global audience. The authors trace its historical roots in early photography, theatre and chromolithography, and its development of a new visual regime that has come to dominate Indian public culture." "The unique style of this cinema is explored through an analysis of the mise-en-scene of the film itself - the locations, sets and costumes - and shows how they, along with the song and dance sequences, construct the 'look' and meaning of a film. Equally important to India's visual culture is publicity. Cinema India explores the development of film advertising and its range of aesthetic influences, from indigenous sources, for example, the Ajanta cave paintings, to foreign styles, such as Art Deco, and examines how publicity material is able to convey social, political and economic information about the society in which it is produced."--Jacket.".
- catalog contributor b12578439.
- catalog contributor b12578440.
- catalog created "2002.".
- catalog date "2002".
- catalog date "2002.".
- catalog dateCopyrighted "2002.".
- catalog description ""The unique style of this cinema is explored through an analysis of the mise-en-scene of the film itself - the locations, sets and costumes - and shows how they, along with the song and dance sequences, construct the 'look' and meaning of a film. Equally important to India's visual culture is publicity. Cinema India explores the development of film advertising and its range of aesthetic influences, from indigenous sources, for example, the Ajanta cave paintings, to foreign styles, such as Art Deco, and examines how publicity material is able to convey social, political and economic information about the society in which it is produced."--Jacket.".
- catalog description ""This is the first book to concentrate on the dynamic visual culture of Indian cinema, tracing the development of the popular or commercial cinema based in Bombay (Mumbai) since 1913. This is India's national cinema, and it has a global audience. The authors trace its historical roots in early photography, theatre and chromolithography, and its development of a new visual regime that has come to dominate Indian public culture."".
- catalog description "1. Indian Cinema -- 2. Film Style: Settings and Costume -- 3. The Art of Advertising -- 4. Advertising and the Communication of Meaning.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "240 p. :".
- catalog hasFormat "Cinema India.".
- catalog identifier "1861891245".
- catalog isFormatOf "Cinema India.".
- catalog isPartOf "Envisioning Asia.".
- catalog issued "2002".
- catalog issued "2002.".
- catalog language "eng".
- catalog publisher "London : Reaktion,".
- catalog relation "Cinema India.".
- catalog spatial "India".
- catalog subject "791.430954 21".
- catalog subject "Motion pictures India History.".
- catalog subject "PN1993.5.I8 D96 2002".
- catalog tableOfContents "1. Indian Cinema -- 2. Film Style: Settings and Costume -- 3. The Art of Advertising -- 4. Advertising and the Communication of Meaning.".
- catalog title "Cinema India : the visual culture of Hindi film / Rachel Dwyer, Divia Patel.".
- catalog type "History. fast".
- catalog type "text".