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- catalog contributor b12587051.
- catalog contributor b12587052.
- catalog contributor b12587053.
- catalog created "c2001.".
- catalog date "2001".
- catalog date "c2001.".
- catalog dateCopyrighted "c2001.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Understanding persuasion. The study of persuasion. The psychology of persuasion : basic principles. Persuasion broadly considered -- The co-active approach. Co-active persuasion. Resources of communication. Framing and reframing -- Cognitive shorthands. Reasoning and evidence -- Contexts for persuasion. Going public. Planning campaigns. Staging political campaigns. Analyzing product advertising. Talking through differences. Leading social movements. More about ethics.".
- catalog extent "xxvi, 414 p. :".
- catalog hasFormat "Persuasion in society.".
- catalog identifier "0761919074 (cloth : alk. paper)".
- catalog identifier "0761919082 (pbk. : alk. paper)".
- catalog isFormatOf "Persuasion in society.".
- catalog issued "2001".
- catalog issued "c2001.".
- catalog language "eng".
- catalog publisher "Thousand Oaks, Calif. : Sage Publications,".
- catalog relation "Persuasion in society.".
- catalog subject "303.3/42 21".
- catalog subject "HM1196 .S56 2001".
- catalog subject "Persuasion (Psychology) Social aspects.".
- catalog subject "Persuasion (Rhetoric)".
- catalog tableOfContents "Understanding persuasion. The study of persuasion. The psychology of persuasion : basic principles. Persuasion broadly considered -- The co-active approach. Co-active persuasion. Resources of communication. Framing and reframing -- Cognitive shorthands. Reasoning and evidence -- Contexts for persuasion. Going public. Planning campaigns. Staging political campaigns. Analyzing product advertising. Talking through differences. Leading social movements. More about ethics.".
- catalog title "Persuasion in society / Herbert W. Simons with Joanne Morreale and Bruce Gronbeck.".
- catalog type "text".