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- catalog contributor b12613496.
- catalog contributor b12613497.
- catalog created "c2003.".
- catalog date "2003".
- catalog date "c2003.".
- catalog dateCopyrighted "c2003.".
- catalog description "An Overview of Political Communication Issues -- Political Communication: An Introduction -- Academic Observers vs. Professional Practitioners -- Areas of Research Related to Political Campaign Communication -- Interview with James T. Kitchens: The Conflict Between Academics and Consultants -- The Distinctive Nature of Political Communication -- Defining Political Communication -- Political Socialization: The Development of Political Attitudes -- Major Socialization Agents -- Other Socialization Agents -- Political Socialization Styles -- Interview with Jack Williams: Religion and Political Attitudes in the South -- The Invisible Youth Vote -- The Social Cost of Voting -- Partisan Orientations and the Political Consultant -- Campaign Strategies -- Strategy Analysis -- Interview with Skip Webb: Campaign Strategy and the "Truth Process" -- Interview with Mike Mann: Developing a Campaign Strategy -- Two Strategic Models -- Interview with Robin Rorapaugh: A Numerical Approach to Campaign Strategy -- Three Traditional Models -- Case Study: The Shelby Campaign -- Positional Strategies -- The Image of the Political Candidate -- The Nature of Candidate Images -- The Development of Candidate Images -- Image Influences on Election Decisions -- Interview with Mike McClister: Image in a Narrative Format -- Campaign Influences on Images -- Interview with Rich Niemand: Image as Branding -- The Role of Gender -- Media Theory and Political Communication -- The Bullet Theory (Hypodermic Model) -- Propaganda Techniques -- The Limited Effects Model.".
- catalog description "Includes bibliographical references (p. 280-300) and index.".
- catalog extent "x, 310 p. :".
- catalog identifier "0205318436".
- catalog issued "2003".
- catalog issued "c2003.".
- catalog language "eng".
- catalog publisher "Boston : Allyn and Bacon,".
- catalog spatial "United States.".
- catalog subject "324.7/0973 21".
- catalog subject "Campaign management United States.".
- catalog subject "Communication in politics United States.".
- catalog subject "JK2281 .P684 2003".
- catalog subject "Political campaigns United States.".
- catalog tableOfContents "An Overview of Political Communication Issues -- Political Communication: An Introduction -- Academic Observers vs. Professional Practitioners -- Areas of Research Related to Political Campaign Communication -- Interview with James T. Kitchens: The Conflict Between Academics and Consultants -- The Distinctive Nature of Political Communication -- Defining Political Communication -- Political Socialization: The Development of Political Attitudes -- Major Socialization Agents -- Other Socialization Agents -- Political Socialization Styles -- Interview with Jack Williams: Religion and Political Attitudes in the South -- The Invisible Youth Vote -- The Social Cost of Voting -- Partisan Orientations and the Political Consultant -- Campaign Strategies -- Strategy Analysis -- Interview with Skip Webb: Campaign Strategy and the "Truth Process" -- Interview with Mike Mann: Developing a Campaign Strategy -- Two Strategic Models -- Interview with Robin Rorapaugh: A Numerical Approach to Campaign Strategy -- Three Traditional Models -- Case Study: The Shelby Campaign -- Positional Strategies -- The Image of the Political Candidate -- The Nature of Candidate Images -- The Development of Candidate Images -- Image Influences on Election Decisions -- Interview with Mike McClister: Image in a Narrative Format -- Campaign Influences on Images -- Interview with Rich Niemand: Image as Branding -- The Role of Gender -- Media Theory and Political Communication -- The Bullet Theory (Hypodermic Model) -- Propaganda Techniques -- The Limited Effects Model.".
- catalog title "Political campaign communication : inside and out / Larry Powell, Joseph Cowart.".
- catalog type "text".