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- catalog abstract "Product Description: Ernest Dichter is famous as one of the founding fathers of motivational research. Applying the social sciences to a variety of problems, Dichter's work as an author and corporate advisor emphasized new approaches to problem solving, advertising, politics, and selling, and issues of social significance such as urban renewal, productivity, and drug addiction. His methods utilized psychoanalytic theory and depth interviewing in order to discover unconsciously held attitudes and beliefs that help to explain why people act the way they do and how positive behavioral change might be achieved. In The Strategy of Desire, Dichter both counters the argument that motivational research amounts to manipulation, and shows how the understanding and modification of human behavior is necessary for progress.".
- catalog contributor b12618829.
- catalog created "c2002.".
- catalog date "2002".
- catalog date "c2002.".
- catalog dateCopyrighted "c2002.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Introduction to the transaction edition -- Part 1: Persuasion Started With Eve -- 1: Mask of behavior -- 2: Discovery of motivations -- 3: Command or persuasion -- 4: Measuring human emotions -- 5: Soul of things -- 6: We think as we please -- 7: Wholistic approach -- Part 2: Strategy In A Conflict Era -- Introduction -- 8: Psycho-economic age -- 9: Visions before us -- 10: Fear of change -- 11: Search for identity -- 12: Misery of choice -- 13: Burden of the good life -- 14: Search for a goal -- Appendix 1 -- Appendix 2.".
- catalog description "Product Description: Ernest Dichter is famous as one of the founding fathers of motivational research. Applying the social sciences to a variety of problems, Dichter's work as an author and corporate advisor emphasized new approaches to problem solving, advertising, politics, and selling, and issues of social significance such as urban renewal, productivity, and drug addiction. His methods utilized psychoanalytic theory and depth interviewing in order to discover unconsciously held attitudes and beliefs that help to explain why people act the way they do and how positive behavioral change might be achieved. In The Strategy of Desire, Dichter both counters the argument that motivational research amounts to manipulation, and shows how the understanding and modification of human behavior is necessary for progress.".
- catalog extent "xxiii, 11-314 p. ;".
- catalog identifier "0765808943 (pbk. : alk. paper)".
- catalog isPartOf "Classics in communication and mass culture series".
- catalog issued "2002".
- catalog issued "c2002.".
- catalog language "eng".
- catalog publisher "New Brunswick, N.J. : Transaction,".
- catalog subject "153.8 21".
- catalog subject "HM1201 .D53 2002".
- catalog subject "Motivation (Psychology)".
- catalog subject "Persuasion (Psychology)".
- catalog tableOfContents "Introduction to the transaction edition -- Part 1: Persuasion Started With Eve -- 1: Mask of behavior -- 2: Discovery of motivations -- 3: Command or persuasion -- 4: Measuring human emotions -- 5: Soul of things -- 6: We think as we please -- 7: Wholistic approach -- Part 2: Strategy In A Conflict Era -- Introduction -- 8: Psycho-economic age -- 9: Visions before us -- 10: Fear of change -- 11: Search for identity -- 12: Misery of choice -- 13: Burden of the good life -- 14: Search for a goal -- Appendix 1 -- Appendix 2.".
- catalog title "The strategy of desire / Ernest Dichter ; with a new introduction by Arthur Asa Berger.".
- catalog type "text".