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- catalog abstract ""Few cars in history have grabbed the public's fancy as much as the ill-fated Edsel - the Titanic of automobiles, a marketing disaster whose magnitude has made it a household word. Remarkably, there has never before been a book that tells the whole story - how the Edsel was planned, created, produced, and marketed." "This illustrated book is the result of years of research by an award-winning automotive historian with access to the dark reaches of the Ford Motor Company's archives. The author also interviewed most of the original key Edsel design team stylists, who have supplied additional archival material. The result is a unique history of the Edsel program from the initial discussions in the late 1940s, through the first sketches in the mid-1950s, to the last, unlamented 1960 models."--Jacket.".
- catalog contributor b12619576.
- catalog created "2002.".
- catalog date "2002".
- catalog date "2002.".
- catalog dateCopyrighted "2002.".
- catalog description ""Few cars in history have grabbed the public's fancy as much as the ill-fated Edsel - the Titanic of automobiles, a marketing disaster whose magnitude has made it a household word. Remarkably, there has never before been a book that tells the whole story - how the Edsel was planned, created, produced, and marketed." "This illustrated book is the result of years of research by an award-winning automotive historian with access to the dark reaches of the Ford Motor Company's archives. The author also interviewed most of the original key Edsel design team stylists, who have supplied additional archival material. The result is a unique history of the Edsel program from the initial discussions in the late 1940s, through the first sketches in the mid-1950s, to the last, unlamented 1960 models."--Jacket.".
- catalog description "1. Edsel Ford : the early years -- 2. Edsel Ford : the final years -- 3. Development of the market -- 4. Prologue to the Edsel -- 5. Learning their ABCs -- 6. The plot thickens -- 7. Motivational research -- 8. The show opens -- 9. First tragedy -- 10. Then farce -- 11. Final act and curtain -- 12. Why the Edsel failed.".
- catalog description "Includes bibliographical references (p. 223-226) and index.".
- catalog extent "230 p. :".
- catalog identifier "0804746540 (cloth : alk. paper)".
- catalog issued "2002".
- catalog issued "2002.".
- catalog language "eng".
- catalog publisher "Stanford, Calif. : Stanford General Books,".
- catalog subject "629.222/2 21".
- catalog subject "Edsel automobile History.".
- catalog subject "Ford Motor Company Decision making.".
- catalog subject "Ford Motor Company History.".
- catalog subject "Product management.".
- catalog subject "TL215.E37 B66 2002".
- catalog tableOfContents "1. Edsel Ford : the early years -- 2. Edsel Ford : the final years -- 3. Development of the market -- 4. Prologue to the Edsel -- 5. Learning their ABCs -- 6. The plot thickens -- 7. Motivational research -- 8. The show opens -- 9. First tragedy -- 10. Then farce -- 11. Final act and curtain -- 12. Why the Edsel failed.".
- catalog title "Disaster in Dearborn : the story of the Edsel / Thomas E. Bonsall.".
- catalog type "History. fast".
- catalog type "text".