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- catalog abstract ""Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form."--Jacket.".
- catalog contributor b12624432.
- catalog contributor b12624433.
- catalog created "2002.".
- catalog date "2002".
- catalog date "2002.".
- catalog dateCopyrighted "2002.".
- catalog description ""Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form."--Jacket.".
- catalog description "Ch. I. Advertising as social discourse. A schematic history of advertising. The semiotic approach to advertising. The role of semiotics in the advertising debate. Elements of semiotic analysis -- Ch. II. Creating recognizability for the product. Creating a signification system. Creating textuality. Using multiple media. Ad campaigns -- Ch. III. Creating textuality. Textuality. Connotation. Verbal techniques. Nonverbal techniques -- Ch. IV. Advertising and culture. Market testing the product's signification system. Advertising culture. The semiotic purview. App. Exercises for classroom or personal study use.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xi, 193 p. :".
- catalog hasFormat "Persuasive signs.".
- catalog identifier "3110173409 (cloth : alk. paper)".
- catalog identifier "3110173417 (pbk. : alk. paper)".
- catalog isFormatOf "Persuasive signs.".
- catalog isPartOf "Approaches to applied semiotics ; 4".
- catalog issued "2002".
- catalog issued "2002.".
- catalog language "eng".
- catalog publisher "Berlin ; New York : Mouton de Gruyter,".
- catalog relation "Persuasive signs.".
- catalog subject "659.1/01/4 21".
- catalog subject "Advertising.".
- catalog subject "HF5823 .B3725 2002".
- catalog subject "Semiotics.".
- catalog subject "Signs and symbols.".
- catalog tableOfContents "Ch. I. Advertising as social discourse. A schematic history of advertising. The semiotic approach to advertising. The role of semiotics in the advertising debate. Elements of semiotic analysis -- Ch. II. Creating recognizability for the product. Creating a signification system. Creating textuality. Using multiple media. Ad campaigns -- Ch. III. Creating textuality. Textuality. Connotation. Verbal techniques. Nonverbal techniques -- Ch. IV. Advertising and culture. Market testing the product's signification system. Advertising culture. The semiotic purview. App. Exercises for classroom or personal study use.".
- catalog title "Persuasive signs : the semiotics of advertising / by Ron Beasley, Marcel Danesi.".
- catalog type "text".