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- catalog abstract ""Hub Culture takes an in-depth look at one of the most influential marketing target groups to emerge from the 90s - the global urban modernist, a network of modern individualists who now live in a post-national frame of mind and orient themselves around hub living, using urban centers as bases for their particular lifestyle. Hub Culture traces individuals from this seemingly disconnected group of people in several of these centers, or "hubs", defining their tastes and predilections, their motivations and their influences so that marketers and ad agencies can tap into this leading edge of a developing mass consumer force." "Hub Culture offers a valuable glimpse into the future direction of global branding in an increasingly synchronized society and in doing so, highlights a simple fact: no one country, face, or culture owns the new global aesthetic."--Jacket.".
- catalog contributor b12632383.
- catalog created "2002.".
- catalog date "2002".
- catalog date "2002.".
- catalog dateCopyrighted "2002.".
- catalog description ""Hub Culture takes an in-depth look at one of the most influential marketing target groups to emerge from the 90s - the global urban modernist, a network of modern individualists who now live in a post-national frame of mind and orient themselves around hub living, using urban centers as bases for their particular lifestyle. Hub Culture traces individuals from this seemingly disconnected group of people in several of these centers, or "hubs", defining their tastes and predilections, their motivations and their influences so that marketers and ad agencies can tap into this leading edge of a developing mass consumer force." "Hub Culture offers a valuable glimpse into the future direction of global branding in an increasingly synchronized society and in doing so, highlights a simple fact: no one country, face, or culture owns the new global aesthetic."--Jacket.".
- catalog description "The new composite -- Branding 101: all about odd -- It's expensive being me -- Urban intellectual property legends -- Passport please -- Electronic Friend Network (EFN) -- Evolving communications and the role of corporations -- Relationships -- Work it, baby -- Anonymous proximity -- XTREME leisure -- Popsicle backlash -- How to build a phenomenon on a shoestring -- The future in general.".
- catalog extent "197 p. :".
- catalog identifier "0470820721 (Cloth)".
- catalog issued "2002".
- catalog issued "2002.".
- catalog language "eng".
- catalog publisher "Singapore ; New York : Wiley,".
- catalog subject "658.8/342/091732 22".
- catalog subject "Consumer behavior Social aspects.".
- catalog subject "Consumers Psychology.".
- catalog subject "Consumption (Economics) Psychological aspects.".
- catalog subject "Consumption (Economics) Social aspects.".
- catalog subject "HF5415.32 .S73 2002".
- catalog subject "Marketing.".
- catalog tableOfContents "The new composite -- Branding 101: all about odd -- It's expensive being me -- Urban intellectual property legends -- Passport please -- Electronic Friend Network (EFN) -- Evolving communications and the role of corporations -- Relationships -- Work it, baby -- Anonymous proximity -- XTREME leisure -- Popsicle backlash -- How to build a phenomenon on a shoestring -- The future in general.".
- catalog title "Hub culture : the next wave of urban consumers / Stan Stalnaker.".
- catalog type "text".