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- catalog abstract ""This volume considers how media firms, as well as entire industries, exist and persist over time despite what often seems to be intense competition for such resources as audiences and advertisers. Addressing competition within and among media organizations and industries, including broadcasting, cable, and the Internet, author John W. Dimmick studies the media industries through the niche theory lens, developed by bioecologists to explain competition and coexistence. He examines the targets of the different media - audience, advertisers, money - and how they compete, using examples from a variety of studies." "A comprehensive overview of the determinants of media competition and coexistence, Media Competition and Coexistence: The Theory of the Niche offers unique insights for scholars, students, researchers, and practitioners in media economics, management, and business."--Jacket.".
- catalog contributor b12639179.
- catalog created "2003.".
- catalog date "2003".
- catalog date "2003.".
- catalog dateCopyrighted "2003.".
- catalog description ""A comprehensive overview of the determinants of media competition and coexistence, Media Competition and Coexistence: The Theory of the Niche offers unique insights for scholars, students, researchers, and practitioners in media economics, management, and business."--Jacket.".
- catalog description ""This volume considers how media firms, as well as entire industries, exist and persist over time despite what often seems to be intense competition for such resources as audiences and advertisers. Addressing competition within and among media organizations and industries, including broadcasting, cable, and the Internet, author John W. Dimmick studies the media industries through the niche theory lens, developed by bioecologists to explain competition and coexistence. He examines the targets of the different media - audience, advertisers, money - and how they compete, using examples from a variety of studies."".
- catalog description "Competition within industries : sociocultural evolution -- The theory of the niche -- Competition for advertising -- The niche and the strategic group : the niche-breadth strategy -- The gratification-utility niche -- Further aspects of competition and coexistence -- The community level : niche difference, coexistence, and complexity.".
- catalog description "Includes bibliographical references (p. 127-138) and indexes.".
- catalog extent "xii, 145 p. :".
- catalog identifier "0805837876 (cloth : alk. paper)".
- catalog isPartOf "LEA's communication series".
- catalog issued "2003".
- catalog issued "2003.".
- catalog language "eng".
- catalog publisher "Mahwah, N.J. : Lawrence Erlbaum Associates,".
- catalog subject "338.4/730223 21".
- catalog subject "Mass media Economic aspects.".
- catalog subject "P96.E25 D56 2003".
- catalog tableOfContents "Competition within industries : sociocultural evolution -- The theory of the niche -- Competition for advertising -- The niche and the strategic group : the niche-breadth strategy -- The gratification-utility niche -- Further aspects of competition and coexistence -- The community level : niche difference, coexistence, and complexity.".
- catalog title "Media competition and coexistence : the theory of the niche / John W. Dimmick.".
- catalog type "text".