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- catalog abstract ""Using case studies in the areas of diabetes, mammography, and mass communication campaigns, Speaking of Health examines the ways in which messages must be adapted to the unique informational needs of their audiences if they are to have any real impact. By suggesting creative strategies and guidelines for speaking to diverse audiences now and in the future, the Institute of Medicine seeks to take health communication into the 21st century."--Jacket.".
- catalog contributor b12646946.
- catalog created "c2002.".
- catalog date "2002".
- catalog date "c2002.".
- catalog dateCopyrighted "c2002.".
- catalog description ""Using case studies in the areas of diabetes, mammography, and mass communication campaigns, Speaking of Health examines the ways in which messages must be adapted to the unique informational needs of their audiences if they are to have any real impact. By suggesting creative strategies and guidelines for speaking to diverse audiences now and in the future, the Institute of Medicine seeks to take health communication into the 21st century."--Jacket.".
- catalog description "1. Introduction -- 2. Theory -- 3. Health communication campaigns exemplar -- 4. The Mammography exemplar -- 5. The Diabetes exemplar -- 6. New communication applications and technologies and diverse populations -- 7. Toward a new definition of diversity -- 8. Findings and recommendations.".
- catalog description "Includes bibliographical references (p. 273-318) and index.".
- catalog extent "xix, 356 p. :".
- catalog hasFormat "Speaking of health.".
- catalog identifier "0309072719 (alk. paper)".
- catalog isFormatOf "Speaking of health.".
- catalog issued "2002".
- catalog issued "c2002.".
- catalog language "eng".
- catalog publisher "Washington, D.C. : National Academy Press,".
- catalog relation "Speaking of health.".
- catalog subject "613 21".
- catalog subject "Communication in medicine.".
- catalog subject "Communication.".
- catalog subject "Cultural Diversity.".
- catalog subject "Health Promotion methods.".
- catalog subject "Health Services Accessibility.".
- catalog subject "Health promotion.".
- catalog subject "R118 .I575 2002".
- catalog subject "WA 590 I59s 2002".
- catalog tableOfContents "1. Introduction -- 2. Theory -- 3. Health communication campaigns exemplar -- 4. The Mammography exemplar -- 5. The Diabetes exemplar -- 6. New communication applications and technologies and diverse populations -- 7. Toward a new definition of diversity -- 8. Findings and recommendations.".
- catalog title "Speaking of health : assessing health communication strategies for diverse populations / Committee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations, Board on Neuroscience and Behavioral Health, Institute of Medicine.".
- catalog type "text".