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- catalog alternative "Marketing und Kommunikation für Architekten. English.".
- catalog contributor b12661952.
- catalog contributor b12661953.
- catalog created "c2002.".
- catalog date "2002".
- catalog date "c2002.".
- catalog dateCopyrighted "c2002.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Success can be planned : steering the unsteerable / Edgar Haupt and Manuel Kubitza -- Strategic alliances : the marketing campaign Double-leafed wall : building with bricks / Jens Kallfelz -- The architectural enterprise -- off to a fresh start at KSP Engel und Zimmermann : a talk with Andreas Grosz -- form follows fiction or The authentic bluff / Manuel Kubitza -- Lord of the images / Edgar Haupt and Markus Junker -- The Killer image / Markus Junker -- Success means being understood / Edgar Haupt -- Strategic image management / Jan Esche -- Architecture as event / Edgar Haupt --Strategy of encounter : plan -- Forum of Contemporary Architecture in Cologne / Kay von Keitz and Sabine Voggenreiter -- The freedom of [advertising] rules / Edgar Haupt -- Marketing architecture in the UK / Peter Murray.".
- catalog extent "125 p. :".
- catalog identifier "3764365714 (alk. paper)".
- catalog issued "2002".
- catalog issued "c2002.".
- catalog language "eng ger".
- catalog language "eng".
- catalog publisher "Basel ; Boston ; Berlin : Birkhäuser,".
- catalog subject "729/.68/8 21".
- catalog subject "Architectural services marketing.".
- catalog subject "NA1996 . M24 2002".
- catalog tableOfContents "Success can be planned : steering the unsteerable / Edgar Haupt and Manuel Kubitza -- Strategic alliances : the marketing campaign Double-leafed wall : building with bricks / Jens Kallfelz -- The architectural enterprise -- off to a fresh start at KSP Engel und Zimmermann : a talk with Andreas Grosz -- form follows fiction or The authentic bluff / Manuel Kubitza -- Lord of the images / Edgar Haupt and Markus Junker -- The Killer image / Markus Junker -- Success means being understood / Edgar Haupt -- Strategic image management / Jan Esche -- Architecture as event / Edgar Haupt --Strategy of encounter : plan -- Forum of Contemporary Architecture in Cologne / Kay von Keitz and Sabine Voggenreiter -- The freedom of [advertising] rules / Edgar Haupt -- Marketing architecture in the UK / Peter Murray.".
- catalog title "Marketing and communication for architects : fundamentals, strategies, and practice / Edgar Haupt and Manuel Kubitza, ed. ; [translated from German to English, Adam Blauhut, Kevin McAleer].".
- catalog type "text".