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- catalog contributor b12664610.
- catalog created "c2001.".
- catalog date "2001".
- catalog date "c2001.".
- catalog dateCopyrighted "c2001.".
- catalog description "Includes bibliographical references (p. 134-144).".
- catalog description "Originally presented as author's Diplomarbeit -- Münster (Westfalen), 1999.".
- catalog extent "144 p. :".
- catalog identifier "3934973140".
- catalog issued "2001".
- catalog issued "c2001.".
- catalog language "ger".
- catalog publisher "Berlin : Verlag für Wirtschaftskommunikation,".
- catalog spatial "Germany".
- catalog subject "Brand name products Management.".
- catalog subject "Fernsehsender Markenpolitik. swd".
- catalog subject "Television broadcasting Germany Marketing.".
- catalog title "Markenstrategien von TV-Sendern: dargestellt an ausgewählten Beispielen / Valerie Feldmann.".
- catalog type "text".