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• catalog abstract ""Suitably Modern traces the growth of a new middle class in Kathmandu as urban Nepalis harness the modern cultural resources of mass media and consumer goods to build modern identities and pioneer a new sociocultural space in one of the world's "least developed countries." Since Nepal's "opening" in the 1950s, a new urban population of bureaucrats, service personnel, small business owners, and others have worked to make a space between Kathmandu's old (and still privileged) elites and its large (and growing) urban poor. Mark Liechty looks at the cultural practices of this new middle class, examining such phenomena as cinema and video viewing, popular music, film magazines, local fashion systems, and advertising. He explores three interactive and mutually constitutive ethnographic terrains: a burgeoning local consumer culture, a growing mass-mediated popular imagination, and a recently emerging youth culture. He shows how an array of local cultural narratives--stories of honor, value, prestige, and piety--flow in and around global narratives of "progress," modernity, and consumer fulfillment. Urban Nepalis simultaneously adopt and critique these narrative strands, braiding them into local middle-class cultural life. Building on both Marxian and Weberian understandings of class, this study moves beyond them to describe the lived experience of "middle classness"--How class is actually produced and reproduced in everyday practice. It considers how people speak and act themselves into cultural existence, carving out real and conceptual spaces in which to produce class culture." http://www.loc.gov/catdir/description/prin022/2002029337.html.".
• catalog contributor b12666604.
• catalog coverage "Kathmandu (Nepal) Social conditions.".
• catalog created "c2003.".
• catalog date "2003".
• catalog date "c2003.".
• catalog dateCopyrighted "c2003.".
• catalog description ""Suitably Modern traces the growth of a new middle class in Kathmandu as urban Nepalis harness the modern cultural resources of mass media and consumer goods to build modern identities and pioneer a new sociocultural space in one of the world's "least developed countries." Since Nepal's "opening" in the 1950s, a new urban population of bureaucrats, service personnel, small business owners, and others have worked to make a space between Kathmandu's old (and still privileged) elites and its large (and growing) urban poor. Mark Liechty looks at the cultural practices of this new middle class, examining such phenomena as cinema and video viewing, popular music, film magazines, local fashion systems, and advertising. He explores three interactive and mutually constitutive ethnographic terrains: a burgeoning local consumer culture, a growing mass-mediated popular imagination, and a recently emerging youth culture. He shows how an array of local cultural narratives--stories of honor, value, prestige, and piety--flow in and around global narratives of "progress," modernity, and consumer fulfillment. Urban Nepalis simultaneously adopt and critique these narrative strands, braiding them into local middle-class cultural life. Building on both Marxian and Weberian understandings of class, this study moves beyond them to describe the lived experience of "middle classness"--How class is actually produced and reproduced in everyday practice. It considers how people speak and act themselves into cultural existence, carving out real and conceptual spaces in which to produce class culture." http://www.loc.gov/catdir/description/prin022/2002029337.html.".
• catalog description "Includes bibliographical references (p. [267]-289) and index.".
• catalog description "Introduction -- Class and consumerism -- Media consumption in Kathmandu -- Youth and the experience of modernity -- Conclusion.".
• catalog extent "xviii, 292 p. :".
• catalog identifier "0691095922 (alk. paper)".
• catalog identifier "0691095930 (pbk. : alk. paper)".
• catalog issued "2003".
• catalog issued "c2003.".
• catalog language "eng".
• catalog publisher "Princeton, N.J. : Princeton University Press,".
• catalog spatial "Kathmandu (Nepal) Social conditions.".
• catalog spatial "Nepal Kathmandu.".
• catalog spatial "Nepal.".
• catalog subject "305.5/5/095496 21".
• catalog subject "Consumption (Economics) Nepal.".
• catalog subject "HN670.9.K37 L543 2003".
• catalog subject "Middle class Nepal Kathmandu.".
• catalog tableOfContents "Introduction -- Class and consumerism -- Media consumption in Kathmandu -- Youth and the experience of modernity -- Conclusion.".
• catalog title "Suitably modern : making middle-class culture in a new consumer society / Mark Liechty.".
• catalog type "text".