Matches in Harvard for { <http://id.lib.harvard.edu/aleph/009024409/catalog> ?p ?o. }
Showing items 1 to 24 of
24
with 100 items per page.
- catalog contributor b12688919.
- catalog contributor b12688920.
- catalog contributor b12688921.
- catalog created "c2002.".
- catalog date "2002".
- catalog date "c2002.".
- catalog dateCopyrighted "c2002.".
- catalog description "Includes bibliographical references and indexes.".
- catalog description "Understanding social marketing. Defining social marketing. Outlining the strategic marketing planning process. Discovering keys to success -- Analyzing the social marketing environment. Determining research needs and resources. Mapping the internal and external environments -- Establishing target audiences, objectives, and goals. Selecting target markets. Setting objectives and goals. Deepening our understanding of the target audience and the competition -- Developing social marketing strategies. Product: designing the market offering. Price: managing costs of behavior change. Place: making access convenient. Promotion: creating messages. Promotion: selecting media channels -- Managing social marketing programs. Developing a plan for evaluation and monitoring. Establishing budgets and finding funding sources. Completing an implementation plan and sustaining behavior. Making ethical decisions.".
- catalog extent "xvi, 438 p. :".
- catalog identifier "0761924345 (pbk. : alk. paper)".
- catalog issued "2002".
- catalog issued "c2002.".
- catalog language "eng".
- catalog publisher "Thousand Oaks, Calif. : Sage Publications,".
- catalog subject "658.8 21".
- catalog subject "Behavior modification.".
- catalog subject "HF5414 .K67 2002".
- catalog subject "Marketing social.".
- catalog subject "Modification du comportement.".
- catalog subject "Social marketing.".
- catalog tableOfContents "Understanding social marketing. Defining social marketing. Outlining the strategic marketing planning process. Discovering keys to success -- Analyzing the social marketing environment. Determining research needs and resources. Mapping the internal and external environments -- Establishing target audiences, objectives, and goals. Selecting target markets. Setting objectives and goals. Deepening our understanding of the target audience and the competition -- Developing social marketing strategies. Product: designing the market offering. Price: managing costs of behavior change. Place: making access convenient. Promotion: creating messages. Promotion: selecting media channels -- Managing social marketing programs. Developing a plan for evaluation and monitoring. Establishing budgets and finding funding sources. Completing an implementation plan and sustaining behavior. Making ethical decisions.".
- catalog title "Social marketing : improving the quality of life / Philip Kotler, Ned Roberto, Nancy Lee.".
- catalog type "text".