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- catalog alternative "Role of branding in the pharmaceutical industry".
- catalog contributor b12695869.
- catalog contributor b12695870.
- catalog contributor b12695871.
- catalog created "2001.".
- catalog date "2001".
- catalog date "2001.".
- catalog dateCopyrighted "2001.".
- catalog description "Branding and its potential within the pharmaceutical industry / Tom Blackett -- The valuation of pharmaceutical brands / Nick Liddell -- The Rx to OTC switch -- creating the climate for change / Gary Lyon -- Successful switch strategies / Hugh Ferrier -- Direct-to-consumer branding -- the US perspective / Anne Devereux -- Direct-to-consumer branding -- Europe and Asia / Rob Benson -- The role of advertising in branding pharmaceuticals / Michael Paling -- Public relations and its role in pharmaceutical brand building / David Catlett -- Clinical development and branding / Stuart Cooper -- Pharmaceutical brand name development / Rebecca Robins -- Brand packaging design / Jeremy Scholfield and Julian Thomas -- Packaging for the elderly / Herbert M. Meyers -- Regulatory issues and generic names ; How to achieve global trade mark protection / Alison Azulay -- The government view / Richard Marsh and Gareth Evans -- Nutraceuticals / Hugo Ehrnreich -- Complementary and alternative medicines / Particia Tan -- The future of branding in the pharmaceutical industry / Tom Harrison.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xxvi, 308 p., viii p. of plates :".
- catalog identifier "0333930983 (cloth : alk. paper)".
- catalog issued "2001".
- catalog issued "2001.".
- catalog language "eng".
- catalog publisher "Hampshire ; New York, N.Y. : Palgrave,".
- catalog spatial "United States".
- catalog spatial "United States.".
- catalog subject "2001 G-558".
- catalog subject "381/.456151/0973 21".
- catalog subject "Advertising as Topic".
- catalog subject "Brand choice United States.".
- catalog subject "Brand name products United States.".
- catalog subject "Branding (Marketing) United States.".
- catalog subject "Consumer Behavior.".
- catalog subject "Consumer Satisfaction.".
- catalog subject "Drug Industry.".
- catalog subject "Drug Labeling.".
- catalog subject "Drug Packaging.".
- catalog subject "Drugs United States Marketing.".
- catalog subject "HD9666.5 .B66 2001".
- catalog subject "Pharmaceutical industry United States.".
- catalog subject "QV 736 B817 2001".
- catalog tableOfContents "Branding and its potential within the pharmaceutical industry / Tom Blackett -- The valuation of pharmaceutical brands / Nick Liddell -- The Rx to OTC switch -- creating the climate for change / Gary Lyon -- Successful switch strategies / Hugh Ferrier -- Direct-to-consumer branding -- the US perspective / Anne Devereux -- Direct-to-consumer branding -- Europe and Asia / Rob Benson -- The role of advertising in branding pharmaceuticals / Michael Paling -- Public relations and its role in pharmaceutical brand building / David Catlett -- Clinical development and branding / Stuart Cooper -- Pharmaceutical brand name development / Rebecca Robins -- Brand packaging design / Jeremy Scholfield and Julian Thomas -- Packaging for the elderly / Herbert M. Meyers -- Regulatory issues and generic names ; How to achieve global trade mark protection / Alison Azulay -- The government view / Richard Marsh and Gareth Evans -- Nutraceuticals / Hugo Ehrnreich -- Complementary and alternative medicines / Particia Tan -- The future of branding in the pharmaceutical industry / Tom Harrison.".
- catalog title "Brand medicine : the role of branding in the pharmaceutical industry / edited by Tom Blackett and Rebecca Robins.".
- catalog title "Role of branding in the pharmaceutical industry".
- catalog type "text".