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- catalog contributor b12703945.
- catalog created "c2000.".
- catalog date "2000".
- catalog date "c2000.".
- catalog dateCopyrighted "c2000.".
- catalog description "Feelings, brands ... and profits -- What brands are and why they matter -- Brand building: foundations -- Building brands with meaning -- Brand building in the digital era -- Brand building: key elements -- Managing your brand -- Branding beyond the obvious.".
- catalog description "Includes bibliographical references (p. 283-29) and index.".
- catalog extent "xiii, 306 p. ;".
- catalog hasFormat "Emotional branding.".
- catalog identifier "076152911X".
- catalog isFormatOf "Emotional branding.".
- catalog issued "2000".
- catalog issued "c2000.".
- catalog language "eng".
- catalog publisher "Roseville, Calif. : Prima Venture,".
- catalog relation "Emotional branding.".
- catalog subject "658.8/343 21".
- catalog subject "Business names Psychological aspects.".
- catalog subject "HD69.B7 T69 2000".
- catalog tableOfContents "Feelings, brands ... and profits -- What brands are and why they matter -- Brand building: foundations -- Building brands with meaning -- Brand building in the digital era -- Brand building: key elements -- Managing your brand -- Branding beyond the obvious.".
- catalog title "Emotional branding : how successful brands gain the irrational edge / Daryl Travis (with help from Harry).".
- catalog type "text".