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- catalog abstract "Clankie studies how some brand name products make their way into generic usage for a service or action. An example is Xerox as a brand name product, where linguistically the word is now used as a verb for the action -- "I'll xerox this page"--And the word is used as an adjective for the results -- "Do you have xerox copies?" In doing so, he explores the underlying system of naming products, why some product names are genericized while others are not, and the social and economic impact of the idea.".
- catalog contributor b12718817.
- catalog created "c2002.".
- catalog date "2002".
- catalog date "c2002.".
- catalog dateCopyrighted "c2002.".
- catalog description "Clankie studies how some brand name products make their way into generic usage for a service or action. An example is Xerox as a brand name product, where linguistically the word is now used as a verb for the action -- "I'll xerox this page"--And the word is used as an adjective for the results -- "Do you have xerox copies?" In doing so, he explores the underlying system of naming products, why some product names are genericized while others are not, and the social and economic impact of the idea.".
- catalog description "Includes bibliographical references (p. [213]-222) and index.".
- catalog description "pt. I. Foundations -- Ch. 1. Introduction -- Ch. 2. The Development and Study of Brand Names -- Ch. 3. Naming Processes -- pt. II. Theory -- Ch. 4. A Theory of Generic Brand Name Change -- Ch. 5. Application of the Theory of Genericization -- Ch. 6. Analysis and Discussion -- pt. III. Applications and Conclusions -- Ch. 7. Application of the Theory to Japanese -- Ch. 8. Brand Names, Proprietary Law, and Linguistics -- Ch. 9. Conclusions and Areas of Further Study. App. A. Corpus of Generic Brand Names -- App. B. Tokens to Establish Genericization in Corpus.".
- catalog extent "vi, 224 p. ;".
- catalog hasFormat "Theory of genericization on brand name change.".
- catalog identifier "0773469559".
- catalog identifier "077347725X (SERIES)".
- catalog isFormatOf "Theory of genericization on brand name change.".
- catalog isPartOf "Studies in onomastics ; v. 6".
- catalog issued "2002".
- catalog issued "c2002.".
- catalog language "eng".
- catalog publisher "Lewiston : E. Mellen,".
- catalog relation "Theory of genericization on brand name change.".
- catalog subject "929.9/7 21".
- catalog subject "Brand name products.".
- catalog subject "Generic products.".
- catalog subject "Onomastics.".
- catalog subject "P323.5 .C58 2002".
- catalog subject "Semantics.".
- catalog tableOfContents "pt. I. Foundations -- Ch. 1. Introduction -- Ch. 2. The Development and Study of Brand Names -- Ch. 3. Naming Processes -- pt. II. Theory -- Ch. 4. A Theory of Generic Brand Name Change -- Ch. 5. Application of the Theory of Genericization -- Ch. 6. Analysis and Discussion -- pt. III. Applications and Conclusions -- Ch. 7. Application of the Theory to Japanese -- Ch. 8. Brand Names, Proprietary Law, and Linguistics -- Ch. 9. Conclusions and Areas of Further Study. App. A. Corpus of Generic Brand Names -- App. B. Tokens to Establish Genericization in Corpus.".
- catalog title "A theory of genericization on brand name change / Shawn M. Clankie.".
- catalog type "text".