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- catalog alternative "Trademark, logotypes and symbols".
- catalog contributor b12727096.
- catalog contributor b12727097.
- catalog contributor b12727098.
- catalog contributor b12727099.
- catalog created "c2002.".
- catalog date "2002".
- catalog date "c2002.".
- catalog dateCopyrighted "c2002.".
- catalog description "Includes bibliographical references (p. 261-267) and index.".
- catalog description "Powerful marks / Marie-Louise Bowallius and Michael Toivio -- History of trademarks / Per Mollerup -- Branding among the condottieri / Johan Eriksson -- The aesthetics of capitalism / Martin Schibli -- Signs of the times / Håkan Jönsson -- O brave new brand / Ivar Björkman -- Living trademarks / Ingalill Holmberg -- Law in the service of brands and trademarks / Per Jonas Nordell -- The brand as value creator / Frans Melin -- What makes the brand your best friend? / Magnus Söderlund -- Expressing organizations through corporate branding / Majken Schultz and Mary Jo Hatch -- The excellent sign language / Miriam Salzer-Mörling and Lars Strannegård -- The red cross : symbols protecting lives / Filip Wijkström and Johan Hvenmark -- Astrazeneca : when Astra and Zeneca became Astrazeneca / Jan Löwstedt and Markus Ejenäs -- Trygg-Hansa : lifebuoys and selling gods / Edward Blom -- Posten : in pursuit of the modern -- a story of the Swedish post office / Miriam Salzer-Mörling -- Kooperativa Förbundet : Moebius strip and infinity symbol / Olle Granath -- From infinite loop to painter's palette / Mats Wiman -- Tetra pak : the tetra pak trademark protection campaign -- a life and death struggle / Mats Urde -- The graphic design programme of Tetra Laval / Göran Rossling -- Nationalmuseum : brand dignity and brand value / Magdalena Gram.".
- catalog extent "270 p. :".
- catalog hasFormat "Identity.".
- catalog identifier "9171006591".
- catalog isFormatOf "Identity.".
- catalog issued "2002".
- catalog issued "c2002.".
- catalog language "Translated from the Swedish.".
- catalog language "eng swe".
- catalog language "eng".
- catalog publisher "Stockholm : Nationalmuseum & Raster Förlag,".
- catalog relation "Identity.".
- catalog subject "Brand name products Exhibitions.".
- catalog subject "Brand name products.".
- catalog subject "HD59.2 .I34 2002".
- catalog subject "Logos (Symbols) Exhibitions.".
- catalog subject "Logos (Symbols)".
- catalog subject "Signs and symbols Exhibitions.".
- catalog subject "Trademarks Exhibitions.".
- catalog subject "Trademarks.".
- catalog tableOfContents "Powerful marks / Marie-Louise Bowallius and Michael Toivio -- History of trademarks / Per Mollerup -- Branding among the condottieri / Johan Eriksson -- The aesthetics of capitalism / Martin Schibli -- Signs of the times / Håkan Jönsson -- O brave new brand / Ivar Björkman -- Living trademarks / Ingalill Holmberg -- Law in the service of brands and trademarks / Per Jonas Nordell -- The brand as value creator / Frans Melin -- What makes the brand your best friend? / Magnus Söderlund -- Expressing organizations through corporate branding / Majken Schultz and Mary Jo Hatch -- The excellent sign language / Miriam Salzer-Mörling and Lars Strannegård -- The red cross : symbols protecting lives / Filip Wijkström and Johan Hvenmark -- Astrazeneca : when Astra and Zeneca became Astrazeneca / Jan Löwstedt and Markus Ejenäs -- Trygg-Hansa : lifebuoys and selling gods / Edward Blom -- Posten : in pursuit of the modern -- a story of the Swedish post office / Miriam Salzer-Mörling -- Kooperativa Förbundet : Moebius strip and infinity symbol / Olle Granath -- From infinite loop to painter's palette / Mats Wiman -- Tetra pak : the tetra pak trademark protection campaign -- a life and death struggle / Mats Urde -- The graphic design programme of Tetra Laval / Göran Rossling -- Nationalmuseum : brand dignity and brand value / Magdalena Gram.".
- catalog title "Identity : trademark, logotypes and symbols / editors, Lena Holger & Ingalill Holmberg.".
- catalog title "Trademark, logotypes and symbols".
- catalog type "text".