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- catalog abstract ""Marketing modernity traces the development of consumer culture in Italy from the 1920s to the present day. In so doing, Adam Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following the First World War. He then goes on to discuss how that vision was further elaborated by advertising's interaction with subsequent major actors in twentieth-century Italy: Fascism, post-war mass political parties and the counter-culture of the 1960s and 1970s."--Jacket.".
- catalog contributor b12768437.
- catalog coverage "Italy Civilization 1945-".
- catalog created "2003.".
- catalog date "2003".
- catalog date "2003.".
- catalog dateCopyrighted "2003.".
- catalog description ""Marketing modernity traces the development of consumer culture in Italy from the 1920s to the present day. In so doing, Adam Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following the First World War. He then goes on to discuss how that vision was further elaborated by advertising's interaction with subsequent major actors in twentieth-century Italy: Fascism, post-war mass political parties and the counter-culture of the 1960s and 1970s."--Jacket.".
- catalog description "Includes bibliographical references (p. ) and index.".
- catalog description "pt. I. From Fascism to Fordism -- 1. Introduction -- 2. From unification to the Fascist takeover: the first developments of mass consumption -- 3. Bourgeois in Fascism? Mass consumption and the regime -- 4. The American influence -- pt. II. The Roots of Postmodernity -- 5. The economic miracle: mass consumption and modernization -- 6. The new ethic of consumption I: the new housewife -- 7. The new ethic of consumption II : crisis and reconstruction -- 8. The triumph of consumer culture.".
- catalog extent "182 p. :".
- catalog identifier "0415270448".
- catalog isPartOf "Studies in consumption and markets".
- catalog issued "2003".
- catalog issued "2003.".
- catalog language "eng".
- catalog publisher "New York, NY : Routledge,".
- catalog spatial "Italy Civilization 1945-".
- catalog spatial "Italy".
- catalog subject "339.4/7/09450904 21".
- catalog subject "Advertising Italy History 20th century.".
- catalog subject "Consumption (Economics) Italy History 20th century.".
- catalog subject "HF5813.I8 A78 2003".
- catalog tableOfContents "pt. I. From Fascism to Fordism -- 1. Introduction -- 2. From unification to the Fascist takeover: the first developments of mass consumption -- 3. Bourgeois in Fascism? Mass consumption and the regime -- 4. The American influence -- pt. II. The Roots of Postmodernity -- 5. The economic miracle: mass consumption and modernization -- 6. The new ethic of consumption I: the new housewife -- 7. The new ethic of consumption II : crisis and reconstruction -- 8. The triumph of consumer culture.".
- catalog title "Marketing modernity : Italian advertising from fascism to postmodernity / Adam Arvidsson.".
- catalog type "History. fast".
- catalog type "text".