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- catalog abstract ""The book covers the period from 1925, when Walter T. Chrysler founded the company, to 1998, when it merged with Daimler-Benz. Chrysler made a late entrance into the industry as an independent producer, but later absorbed (in whole or in part) Chalmers, Maxwell, Dodge Brothers, Hudson, Nash, and American Motors Corporation. The author traces this journey, explaining the company's leadership in automotive engineering, its styling successes and failures, its changing management, and its activities from auto racing to defense production to real estate. Throughout, the colorful personalities of its leaders - including Chrysler himself and Lee Iacocca - emerge as strong forces in the company's development, imparting a risk-taking mentality that gave the company its verve."--Jacket.".
- catalog contributor b12788801.
- catalog created "c2003.".
- catalog date "2003".
- catalog date "c2003.".
- catalog dateCopyrighted "c2003.".
- catalog description ""The book covers the period from 1925, when Walter T. Chrysler founded the company, to 1998, when it merged with Daimler-Benz. Chrysler made a late entrance into the industry as an independent producer, but later absorbed (in whole or in part) Chalmers, Maxwell, Dodge Brothers, Hudson, Nash, and American Motors Corporation. The author traces this journey, explaining the company's leadership in automotive engineering, its styling successes and failures, its changing management, and its activities from auto racing to defense production to real estate. Throughout, the colorful personalities of its leaders - including Chrysler himself and Lee Iacocca - emerge as strong forces in the company's development, imparting a risk-taking mentality that gave the company its verve."--Jacket.".
- catalog description "From railroad shop sweeper to second-in-command at General Motors -- The early life and career of Walter Percy Chrysler -- Roots : Willys-Overland, Chalmers, and Maxwell -- Walter Chrysler's car and his company, 1924-27 -- The Dodge brothers and their company -- Dodge brothers in the 1920s -- Success and struggle, 1928-33 -- Chrysler in the mid-1930s -- Chrysler in the late 1930s -- Chrysler in the Second World War -- Postwar recovery and crisis, 1945-50 -- The Tex Colbert era, 1950-61 -- The Lynn Townsend era : the fat years, 1961-68 -- The Lynn Townsend era : the lean years, 1969-79 -- Lee to the rescue, 1978-83 -- Lee's company, 1984-92 -- Chrysler into DaimlerChrysler, 1993-2002 -- Conclusion: Chrysler Corporation : a retrospective.".
- catalog description "Includes bibliographical references (p. [319]-369) and index.".
- catalog extent "xv, 385, [3] p. :".
- catalog identifier "0814330916".
- catalog isPartOf "Great Lakes books".
- catalog issued "2003".
- catalog issued "c2003.".
- catalog language "eng".
- catalog publisher "Detroit : Wayne State University Press,".
- catalog spatial "Germany.".
- catalog spatial "United States.".
- catalog subject "338.7/6292/0973 21".
- catalog subject "Automobile industry and trade Germany.".
- catalog subject "Automobile industry and trade Mergers.".
- catalog subject "Automobile industry and trade United States.".
- catalog subject "Chrysler Corporation.".
- catalog subject "Daimler-Benz Aktiengesellschaft.".
- catalog subject "DaimlerChrysler History.".
- catalog subject "HD9710.U54 C467 2003".
- catalog tableOfContents "From railroad shop sweeper to second-in-command at General Motors -- The early life and career of Walter Percy Chrysler -- Roots : Willys-Overland, Chalmers, and Maxwell -- Walter Chrysler's car and his company, 1924-27 -- The Dodge brothers and their company -- Dodge brothers in the 1920s -- Success and struggle, 1928-33 -- Chrysler in the mid-1930s -- Chrysler in the late 1930s -- Chrysler in the Second World War -- Postwar recovery and crisis, 1945-50 -- The Tex Colbert era, 1950-61 -- The Lynn Townsend era : the fat years, 1961-68 -- The Lynn Townsend era : the lean years, 1969-79 -- Lee to the rescue, 1978-83 -- Lee's company, 1984-92 -- Chrysler into DaimlerChrysler, 1993-2002 -- Conclusion: Chrysler Corporation : a retrospective.".
- catalog title "Riding the roller coaster : a history of the Chrysler Corporation / Charles K. Hyde.".
- catalog type "History. fast".
- catalog type "text".