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- catalog abstract ""They stormed the beaches of Normandy and the islands of the South Pacific, but the exceptional generation of Americans that won World War II also produced the greatest group of business leaders of the post-war era. Harvard Business School's class of 1949 consisted mostly of military veterans who came to Cambridge thanks to the GI Bill. Molded by the hardships of depression and war, few 49ers sought fabulous wealth as an end in itself. Their conscientious leadership would forever change the course of American business." "By the standards of the go-go '80s and '90s, and today's corporate scandals, the values that defined the 49ers seem quaint; that wealth is created patiently, without cutting corners; that successful companies are those that make real things of real value; that integrity is an end in itself; and that greed is not good." "Those values guided the 49ers to the pinnacle of business success. Leading 49ers helped orchestrate a profound transformation of business in the decades after World War II: The rise of consumer products and services as a key engine of growth; the growing role of technology in spurring innovation and profits; and creative changes on Wall Street that leveraged wealth in extraordinary ways. From the heights of power - 28 percent of the class retired as CEO or president of his company - the 49ers shaped trends in nearly every sector of American business." "Among the legendary figures of the Class of '49 are Marvin Traub, who turned Bloomingdale's into a fashion trendsetter; James Burke, who built Johnson & Johnson into a household name; Peter McColough, whose Xerox Corporation spearheaded the personal computer revolution; and William Ruane, who helped bring "value investing" to Wall Street, creating one of the most successful mutual funds of all time."--Jacket.".
- catalog contributor b12790701.
- catalog created "c2002.".
- catalog date "2002".
- catalog date "c2002.".
- catalog dateCopyrighted "c2002.".
- catalog description ""They stormed the beaches of Normandy and the islands of the South Pacific, but the exceptional generation of Americans that won World War II also produced the greatest group of business leaders of the post-war era. Harvard Business School's class of 1949 consisted mostly of military veterans who came to Cambridge thanks to the GI Bill. Molded by the hardships of depression and war, few 49ers sought fabulous wealth as an end in itself. Their conscientious leadership would forever change the course of American business." "By the standards of the go-go '80s and '90s, and today's corporate scandals, the values that defined the 49ers seem quaint; that wealth is created patiently, without cutting corners; that successful companies are those that make real things of real value; that integrity is an end in itself; and that greed is not good." "Those values guided the 49ers to the pinnacle of business success. Leading 49ers helped orchestrate a profound transformation of business in the decades after World War II: The rise of consumer products and services as a key engine of growth; the growing role of technology in spurring innovation and profits; and creative changes on Wall Street that leveraged wealth in extraordinary ways. From the heights of power - 28 percent of the class retired as CEO or president of his company - the 49ers shaped trends in nearly every sector of American business." "Among the legendary figures of the Class of '49 are Marvin Traub, who turned Bloomingdale's into a fashion trendsetter; James Burke, who built Johnson & Johnson into a household name; Peter McColough, whose Xerox Corporation spearheaded the personal computer revolution; and William Ruane, who helped bring "value investing" to Wall Street, creating one of the most successful mutual funds of all time."--Jacket.".
- catalog description "Beginnings -- Generation GI -- Kindred Spirits -- A Taste of Success -- The Fast Track -- Land of Opportunity -- Consumer Fever -- Wizards of a New Way -- Riding the Bull -- Moving to the Top -- New Heights -- Empire Building -- Living Dangerously -- Taming the Bear -- A Different Time -- Wise Men -- Shady Business -- Taken Over -- Epilogue: The Long Twilight.".
- catalog description "Includes bibliographical references (p. 261-286) and index.".
- catalog extent "viii, 296 p. :".
- catalog hasFormat "Kindred spirits.".
- catalog identifier "0471418196 (Cloth : alk. paper)".
- catalog isFormatOf "Kindred spirits.".
- catalog issued "2002".
- catalog issued "c2002.".
- catalog language "eng".
- catalog publisher "Hoboken, N.J. : J. Wiley,".
- catalog relation "Kindred spirits.".
- catalog spatial "United States".
- catalog subject "338.092/273 B 21".
- catalog subject "Businesspeople United States Biography.".
- catalog subject "HF1134.H4 C35 2002".
- catalog subject "Harvard University. Graduate School of Business Administration Alumni and alumnae Biography.".
- catalog subject "Harvard University. Graduate School of Business Administration. Class of 1949 Biography.".
- catalog tableOfContents "Beginnings -- Generation GI -- Kindred Spirits -- A Taste of Success -- The Fast Track -- Land of Opportunity -- Consumer Fever -- Wizards of a New Way -- Riding the Bull -- Moving to the Top -- New Heights -- Empire Building -- Living Dangerously -- Taming the Bear -- A Different Time -- Wise Men -- Shady Business -- Taken Over -- Epilogue: The Long Twilight.".
- catalog title "Kindred spirits : Harvard Business School's extraordinary class of 1949 and how they transformed American business / David Callahan.".
- catalog type "Biography. fast".
- catalog type "text".