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- catalog contributor b12791780.
- catalog created "2003.".
- catalog date "2003".
- catalog date "2003.".
- catalog dateCopyrighted "2003.".
- catalog description "I. Marketing and Public Relations: The Definition -- II. Historical Development of Library Marketing and PR -- III. Principles of Marketing and PR: Basic Concepts -- IV. Public Relations: The Process and Program Planning -- V. Marketing: The Process and System -- VI. Practice of Library Marketing and Public Relations -- VII. Library Marketing and PR Promotion Techniques -- VIII. Analysis, Evaluation and Marketing Research -- IX. Designing a Marketing/PR Plan for a Specific Library -- X. Library Marketing/PR for National Efforts -- XI. Current Trends in Library Marketing/PR -- XII. Marketing or Public Relations: Which is Best for Libraries? -- App. Report on the LAMA/PR Section Membership Survey.".
- catalog description "Includes bibliographical references (p. 193-195) and index.".
- catalog extent "x, 202 p. :".
- catalog identifier "081084656X".
- catalog isPartOf "Scarecrow library administration series ; no. 10".
- catalog issued "2003".
- catalog issued "2003.".
- catalog language "eng".
- catalog publisher "Lanham, Md. : Scarecrow Press,".
- catalog subject "Libraries Marketing.".
- catalog subject "Libraries Public relations.".
- catalog subject "Libraries Services Marketing".
- catalog subject "Z716.3 .K52 2003".
- catalog tableOfContents "I. Marketing and Public Relations: The Definition -- II. Historical Development of Library Marketing and PR -- III. Principles of Marketing and PR: Basic Concepts -- IV. Public Relations: The Process and Program Planning -- V. Marketing: The Process and System -- VI. Practice of Library Marketing and Public Relations -- VII. Library Marketing and PR Promotion Techniques -- VIII. Analysis, Evaluation and Marketing Research -- IX. Designing a Marketing/PR Plan for a Specific Library -- X. Library Marketing/PR for National Efforts -- XI. Current Trends in Library Marketing/PR -- XII. Marketing or Public Relations: Which is Best for Libraries? -- App. Report on the LAMA/PR Section Membership Survey.".
- catalog title "Marketing and public relations for libraries / Cosette Kies.".
- catalog type "text".