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- catalog abstract ""Haier is the largest consumer appliance maker in China, regarded as the "GE of China." But back in 1984, it was a small factory on the verge of bankruptcy because no one wanted its poor quality products. Today, Haier is a multibillion-dollar conglomerate with over 30,000 employees worldwide. In the U.S., Haier brand appliances are sold in Wal-Mart, Best Buy, Home Depot, Office Depot, Target and many others. With production bases in America, Europe, Asia and Middle East, and with sales outlets in over 160 countries, Haier has become an international powerhouse that is well on its way to building a global brand. The Haier Way traces the appliance giant's path to success, from its early bleak years when the company director had to beg from the neighboring village head for loans to pay bonuses to his employees, to the glamorous achievement, in 2002, when Haier ranked fifth among global white-appliance makers. The book also examines the three strategies Haier has adopted to survive and thrive in the face of cutthroat competitions: brand name building, diversification and globalization. Drawing on interviews with the company's executives and employees, the authors offer a rare glimpse of the inner workings of the company and tell incredible stories about ordinary Haier employees who went the extra mile to help boost the company's image." "Much emphasis is given to Zhang Ruimin, Chairman and CEO of the Haier Group, for his pivotal role in the company's success. A legendary figure who ordered the smashing of 76 faulty refrigerators with a sledgehammer, he rules with a management style that is a blend of Jack Welch of GE and Confucius of China. The book uncovers how his vision, ambition, and determination have led Haier to create a Chinese business miracle and made him one of the world's thirty most respected business leaders. The first English-language book ever on an individual Chinese company, The Haier Way is an insightful and stimulating read for not only those who study Chinese business and economy, but also those who are interested in China and its culture. Book jacket."--Jacket.".
- catalog contributor b12826768.
- catalog contributor b12826769.
- catalog created "c2003.".
- catalog date "2003".
- catalog date "c2003.".
- catalog dateCopyrighted "c2003.".
- catalog description ""Haier is the largest consumer appliance maker in China, regarded as the "GE of China." But back in 1984, it was a small factory on the verge of bankruptcy because no one wanted its poor quality products. Today, Haier is a multibillion-dollar conglomerate with over 30,000 employees worldwide. In the U.S., Haier brand appliances are sold in Wal-Mart, Best Buy, Home Depot, Office Depot, Target and many others. With production bases in America, Europe, Asia and Middle East, and with sales outlets in over 160 countries, Haier has become an international powerhouse that is well on its way to building a global brand. The Haier Way traces the appliance giant's path to success, from its early bleak years when the company director had to beg from the neighboring village head for loans to pay bonuses to his employees, to the glamorous achievement, in 2002, when Haier ranked fifth among global white-appliance makers. ".
- catalog description "1. Haier and Higher: The Las Vegas and Broadway Stories -- 2. Brand Is Born: The Sledgehammer and Beyond -- 3. Taylor Would Admire It: The OEC Management Model -- 4. Revitalizing the "Stunned Fish": Mergers and Acquisitions -- 5. Foreign Concepts and Chinese Soil: GE, Sony and Haier -- 6. Haier Kaleidoscope: People Behind a Brand Name -- 7. Market Chains and BPR: A Haier Revolution -- 8. Zhang Ruimin: The CEO Who Leads -- 9. Going Global: Asia, The Middle East and Europe -- 10. Haier America: What the World Comes Home To -- Conclusion: The Future for Haier -- Appendix A. Haier Chronicle -- Appendix B. Haier Sales Chart -- Appendix C. Haier Stock Price Chart -- Appendix D. Chinese-U.S. Currency Exchange Rate -- Appendix E. Case Study: The Haier Group (B), Harvard Business School -- Appendix F. Case Study: Building Market Chains at Haier, International Institute for Management Development.".
- catalog description "Includes bibliographical references and index.".
- catalog description "The book also examines the three strategies Haier has adopted to survive and thrive in the face of cutthroat competitions: brand name building, diversification and globalization. Drawing on interviews with the company's executives and employees, the authors offer a rare glimpse of the inner workings of the company and tell incredible stories about ordinary Haier employees who went the extra mile to help boost the company's image." "Much emphasis is given to Zhang Ruimin, Chairman and CEO of the Haier Group, for his pivotal role in the company's success. A legendary figure who ordered the smashing of 76 faulty refrigerators with a sledgehammer, he rules with a management style that is a blend of Jack Welch of GE and Confucius of China. The book uncovers how his vision, ambition, and determination have led Haier to create a Chinese business miracle and made him one of the world's thirty most respected business leaders. ".
- catalog description "The first English-language book ever on an individual Chinese company, The Haier Way is an insightful and stimulating read for not only those who study Chinese business and economy, but also those who are interested in China and its culture. Book jacket."--Jacket.".
- catalog extent "xvi, 280 p. :".
- catalog hasFormat "Haier way.".
- catalog identifier "1931907013 :".
- catalog isFormatOf "Haier way.".
- catalog issued "2003".
- catalog issued "c2003.".
- catalog language "eng".
- catalog publisher "Dumont, NJ : Homa & Sekey Books,".
- catalog relation "Haier way.".
- catalog spatial "China".
- catalog subject "338.7/68383/0951 21".
- catalog subject "Electric household appliances industry China History.".
- catalog subject "HD9971.5.E543 H359 2003".
- catalog subject "Haier (Corporation)".
- catalog subject "International business enterprises China Management History.".
- catalog tableOfContents "1. Haier and Higher: The Las Vegas and Broadway Stories -- 2. Brand Is Born: The Sledgehammer and Beyond -- 3. Taylor Would Admire It: The OEC Management Model -- 4. Revitalizing the "Stunned Fish": Mergers and Acquisitions -- 5. Foreign Concepts and Chinese Soil: GE, Sony and Haier -- 6. Haier Kaleidoscope: People Behind a Brand Name -- 7. Market Chains and BPR: A Haier Revolution -- 8. Zhang Ruimin: The CEO Who Leads -- 9. Going Global: Asia, The Middle East and Europe -- 10. Haier America: What the World Comes Home To -- Conclusion: The Future for Haier -- Appendix A. Haier Chronicle -- Appendix B. Haier Sales Chart -- Appendix C. Haier Stock Price Chart -- Appendix D. Chinese-U.S. Currency Exchange Rate -- Appendix E. Case Study: The Haier Group (B), Harvard Business School -- Appendix F. Case Study: Building Market Chains at Haier, International Institute for Management Development.".
- catalog title "The Haier way : the making of a Chinese business leader and a global brand / Jeannie Jinsheng Yi, Shawn Xian Ye.".
- catalog type "History. fast".
- catalog type "text".