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- catalog abstract "Publisher Description (unedited publisher data) Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialization of sport, sport marketing, franchising, television, and other rights, and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.".
- catalog contributor b12835074.
- catalog contributor b12835075.
- catalog created "2003.".
- catalog date "2003".
- catalog date "2003.".
- catalog dateCopyrighted "2003.".
- catalog description "Ch. 1. S-commerce: Facing the Future of Sport Business -- Ch. 2. Bums on Seats: The Social Phenomenon of Sport -- Ch. 3. Putting Sport on the Map: The Structure of Global Sport -- Ch. 4. Business or Pleasure: The Commercialisation of Sport -- Ch. 5. Self-Service: Sport and the Services Economy -- Ch. 6. In the Spider's Web: The Internet and Competitive Advantage in Global Sport -- Ch. 7. Speaking in Tongues: Global Sport Marketing across Cultures -- Ch. 8. Sport Trek: Future Sport Business in the Global Marketplace -- Epilogue: Brilliant Orange Finally Go all the Way!".
- catalog description "Includes bibliographical references and index.".
- catalog description "Publisher Description (unedited publisher data) Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialization of sport, sport marketing, franchising, television, and other rights, and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.".
- catalog extent "xiv, 240 p. :".
- catalog identifier "140390300X (alk. paper)".
- catalog issued "2003".
- catalog issued "2003.".
- catalog language "eng".
- catalog publisher "Basingstoke, Hampshire ; New York : Palgrave Macmillan,".
- catalog subject "338.4/3796 21".
- catalog subject "GV716 .W46 2003".
- catalog subject "Globalization Economic aspects.".
- catalog subject "Sports Economic aspects.".
- catalog subject "Sports Marketing.".
- catalog subject "Sports and globalization Economic aspects.".
- catalog tableOfContents "Ch. 1. S-commerce: Facing the Future of Sport Business -- Ch. 2. Bums on Seats: The Social Phenomenon of Sport -- Ch. 3. Putting Sport on the Map: The Structure of Global Sport -- Ch. 4. Business or Pleasure: The Commercialisation of Sport -- Ch. 5. Self-Service: Sport and the Services Economy -- Ch. 6. In the Spider's Web: The Internet and Competitive Advantage in Global Sport -- Ch. 7. Speaking in Tongues: Global Sport Marketing across Cultures -- Ch. 8. Sport Trek: Future Sport Business in the Global Marketplace -- Epilogue: Brilliant Orange Finally Go all the Way!".
- catalog title "Sport business in the global marketplace / Hans Westerbeek and Aaron Smith ; foreword by Kevin Roberts.".
- catalog type "text".